2017 Holiday Sponsorship

The holiday season in Downtown Santa Cruz is filled with tradition. From the Annual Holiday Parade to visiting Old Saint Nick at Marini’s Candies, Santa Cruz has been coming Downtown to get in the holiday spirit for generations. This year is no exception as the season is filled with events, activities and seasonal decorations to put even the Grinchiest into a festive mood. Make sure to take advantage of the events and promotions of the Downtown Association by having a strong sponsorship presence while supporting our work to promote Downtown as a holiday destination. Our holiday programming and marketing is designed to give consistent exposure for a sustained period of time in a wide range of media to our retail shops, restaurants and to our sponsors.

 

 

Our message:

1. Come Downtown

Using a strategic combination of local and regional print advertising, a saturated radio campaign, and targeted internet marketing, our holiday campaign will drive customers to DowntownSantaCruz.com, and ultimately to our holiday events such as the Holiday Parade and the popular Downtown Santa Cruise in early December.

2. Have Fun

Attracting people to Downtown is just the beginning. Step two is to make sure that our guests have a great time. We are increasing the scale and production values of our events to ensure the best possible experience for attendees while continuing to work with Police, Parks and Rec, and other city departments to make sure Downtown is presented in its best possible light during this important time.

3. Repeat

The promotions continue throughout the season. The Victorian Carriage Rides, Santa at Marini’s, and Santa’s Reindeer Round-Up are all designed to keep people returning to Downtown Santa Cruz to experience the holidays.

By sponsoring Downtown holiday events and promotions, you will not only receive valuable exposure for your business when it is most important, but you will be leveraging your advertising spending to support our efforts to promote the Downtown as the destination for the holidays. Contact Chip@DowntownSantaCruz.com or (831) 247-0317.

For a schedule of holiday events click here.

Sponsorship Levels

Sponsorship Levels

$2500+ level-

Let us customize your title sponsorship to have the most impact for you in meeting your sponsorship goals.

$1000 level –

• Verbal acknowledgment and thank you. Your business will be thanked at events including the Parade, the Santa Cruise and the Free Family Movie

• Print Advertising. Your logo will be included as a sponsor in all of our print advertising, including the Santa Cruz Sentinel, Good Times Weekly and Santa Cruz Waves.

• Radio Advertising. You will be named as a sponsor in all of our holiday radio advertising

• Posters and Flyers. Your logo will be included on all posters and flyers promoting events

• Parade Broadcast. You will be listed as a major sponsor in the Parade broadcast on Community Television. The Broadcast replays throughout December

• Kiosk Sign Business ad. Your individual ad will run throughout the season on the Digital Sign at the Downtown Information Kiosk

• Kiosk Sign. Your logo will appear on event ads throughout the season on the Digital Sign at the Information Kiosk

• DowntownSantaCruz.com. Your logo and link will be listed as a major sponsor alongside event listings on the Downtown website

• Facebook Posts. You will be mentioned and tagged in no less than 12 posts throughout the season.

$600 level

• Print Advertising Your logo will be included as a sponsor in our advertising in the Santa Cruz Sentinel and Good Times

• Radio Advertising. You will be named as a sponsor in some of our radio advertising

• Posters and Flyers. Your logo will be included on all posters and flyers promoting events

• Parade Broadcast. You will be listed as a sponsor in the Parade Broadcast on Community Television. Broadcast runs throughout December

• Kiosk Sign. Your logo will appear on event ads throughout the season on the Digital Sign at the Information Kiosk

• DowntownSantaCruz.com. Your name and link will be listed as a major sponsor alongside event listings on the Downtown Santa Cruz website

• Facebook Posts. You will be mentioned and tagged in no less than 5 posts throughout the season.

$250 level

• Posters and Flyers. Your name will be included on all posters and flyers promoting events

• Kiosk Sign. Your name will appear on event ads throughout the season on the Digital Sign at the Information Kiosk

• DowntownSantaCruz.com. You will be listed as a sponsor alongside event listings on the Downtown Santa Cruz website.

• Facebook Posts. You will be mentioned and tagged in no less than 5 posts throughout the season.

$100 level

• Kiosk Sign. Your name will appear on some event ads throughout the season on the Digital Sign at the Information Kiosk

• DowntownSantaCruz.com. You will be listed as a sponsor alongside event listings on the Downtown Santa Cruz website.

• Facebook Posts. You will be mentioned and tagged in no less than 3 posts throughout the season.

Commitment deadline – Nov 8th
High-resolution logo needed for print media by Nov 10th Information Kiosk Digital Sign – JPG 1765w x 1080h (Landscape)

Sponsorship Levels

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