Alliance of Women Entrepreneurs

As a part of Bookshop Santa Cruz’ year long Woman Voices event, the month of July has been dedicated to women in the workplace and specifically focus on the unique leadership and community-building strength of women business owners.

The month-long event also coincides with the official launch of The Alliance of Women Entrepreneurs: Building Community in Downtown Santa Cruz (AWE)

AWE is focused on shining a light on the number of downtown businesses/organizations that are owned or managed by women. Santa Cruz Photographer Mara Milam captured some of these amazing and dynamic women. Look for posters highlighting the women entrepreneurs around Downtown.

View More Profiles here

Participate in the AWE Passport Challenge

For the month of July, visit any of the participating women-led businesses listed below, and pick up an AWE Passport.

Get a stamp from each business you visit. No purchase is necessary to receive a stamp.

Get 10 or more stamps and return their passport to the Downtown Information Kiosk or Bookshop Santa Cruz before July 31st to be entered into the raffle to win a gift cards donated by participating businesses.

AWE Launch Party

Please Join us for an AWE launch party and mixer on July 25th at 7pm at Assembly. Reserve a spot now.


AWE Passport Challenge Participants:

Bookshop Santa Cruz

Dell Williams Jewlers

Eco Goods

Stripe & Stripe Men

Penny Ice Creamery & Assembly

Coastal Watershed Council

Vitality Wellness Center

Botanic and Luxe

Pacific Trading Co.

Plaza Lane Optometry


Luma Yoga

The True Olive Connection

Artisans Gallery

Cabrillo Festival for Contemporary Music

99 Bottles

Yarn Shop Santa Cruz

Pacific Cookie Company

Pure Pleasure

Buttercup Cakes & Farmhouse Frosting

Project Purr’s Rescued Treasures

Lupulo Craft Beer House


Yoso Wellness Spa

NOURISH Yoga and Wellness Center

Shoe Fetish



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