Beautification Day! November 13th

A Beautiful Downtown is a Successful Downtown. 

The Downtown Association of Santa Cruz has identified “Beautification” as one of three top goals for the fiscal year 2018-2019. As part of that effort the Downtown Association, with the support of the Santa Cruz Economic Development Department present a Downtown Beautification Day.

Join your downtown community for a day of cleaning, beautifying and community building on Tuesday, November 13th, 2018 as we get Downtown Santa Cruz ready for an exciting holiday season. Wear comfortable clothes that you don’t mind getting dirty. There will be a variety of tasks including litter removal, window cleaning, planting, painting and of course, sparkling. This year, we will be launching a new planter box program, planting in planter boxes, in an ongoing effort to spruce up our Downtown neighborhood.


DATE: Tuesday 11/13/18
TIME: 8:30am-12:30pm
LOCATION: Meet at 8:30am at the Information Kiosk – 1130 K2 Pacific Avenue, Santa Cruz, CA


Why Beautify?

Community Attachment
According to a Knight Foundation study, the three main factors that lead to people loving their city and wanting to stay are: Social Offerings, Openness, and Aesthetics. How a place is presented visually has a direct impact on the level of community pride. By investing in beautification, we are building community attachment for locals and for visitors.

Beautification makes a clear statement: “Someone cares about this place.”  We know that people feel safer when they are in a place that is taken care of, and cared for. When a storefront, or a city block is run down or blighted, it naturally feels unsafe. Some studies even show that a beautiful environment can actually alter behavior.

Of course, one of the strongest arguments in favor of beautification is that it is just a good investment. Beautifying the neighborhood is an important step in achieving the goals of increased traffic, more sales, increased business recruitment and a more successful Downtown Santa Cruz.


Downtown Planter Box Program
Sponsored by the Santa Cruz Economic Development Department

Sign up for Weekly Updates