Skip to content
2018 Holiday Parade Registration
Some of you wait all year for the Downtown Santa Cruz Holiday Parade to roll around! Good news! Online registration ...
2018 Downtown Party
The Downtown Association is excited to present the second annual Downtown Party, celebrating the successes and promises of Downtown Santa ...
Downtown “Pre-Am” Call to Artists
Calling All Artists, Designers, Engineers, Creators and other Makers of Magic. The Downtown Association invites you to submit a proposal ...
AWE Inspiring event
The Alliance of Women Entrepreneurs (AWE) was officially launched this month, partnering with the Downtown Association, The City's Economic Development ...
New Restaurant Opening in Downtown Santa Cruz!
Slated to Open in late 2018, Alderwood Santa Cruz is the new, chef-driven restaurant by partner and Chef Jeffrey Wall serving ...
Alliance of Women Entrepreneurs
As a part of Bookshop Santa Cruz' year long Women's Voices event, the month of July has been dedicated to women in the ...
Ice Cream Month Coloring Contest!
July is National Ice Cream Month and once again Downtown Santa Cruz is celebrating with a coloring contest and a ...
Waldo is missing again!
Beginning Friday, July 1st (and during the entire month of July), the famous children’s book character in the striped shirt ...
Street Smarts Family Bike Ride
The City of Santa Cruz welcomes young and old to a Street Smarts Family Bike Ride through town and along ...
Downtown Streets Team
Fighting Homelessness in Santa Cruz The Downtown Association of Santa Cruz has been a champion of the DST program for ...
Sign up for Weekly Updates