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Kids Rule the World!
Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities ...
Owning a business is a lot like being a parent; There are sleepless nights at almost every stage of the ...
OPENING SOON – Snap Taco
SNAP TACO COMING TO SANTA CRUZ By Deborah Luhrman January 26, 2019 – The talented team behind the Penny Ice Creamery and the ...
January is Mushroom Month
It's that magical month where you don't have to go far to forage for great fungus fun. Around every corner ...
Downtown Holiday Shopping
Santa Cruz Hosts Parking for Hope Program Dec. 18-25
The City in partnership with the Downtown Association of Santa Cruz will host the fifth annual Parking for Hope parking ...
2018 Parade Order
Here it is folks, The 2018 Holiday Parade Staging order and information. Please get to your staging area location between ...
Downtown Holidays Events
The Best part of the Holidays are in Downtown Santa Cruz The Holidays are a magical time of year, and ...
Downtown Maintenance and Beautification – Santa Cruz Sentinel
Santa Cruz focuses on downtown city image ...
2018 Holiday Parade Registration
Some of you wait all year for the Downtown Santa Cruz Holiday Parade to roll around! Good news! Online registration ...
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