Looker cofounders Lloyd Tabb and Frank Bien

Google Cloud acquires Looker for $2.6 billion

By Elaine Ingalls | Santa Cruz Sentinel SANTA CRUZ — Google LLC announced Thursday that is has entered into an ...
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Slug Shop Now Open Downtown!

Slug Shop Now Open Downtown!

On Monday June 3, 2019 Slug Shop opened with a ribbon cutting ceremony. Bookshop Santa Cruz and UCSC have partnered ...
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BAD ANIMAL SNEAKS UP ON SANTA CRUZ

BAD ANIMAL SNEAKS UP ON SANTA CRUZ

By Amber Turpin May 14, 2019 – I would imagine that choosing a name for a hybrid independent used bookstore, natural ...
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Soif and Santa Cruz: The Perfect Pairing

Soif and Santa Cruz: The Perfect Pairing

Make sure to check out the feature about Soif in Santa Cruz Style Magazine, Spring 2019 edition, pg. 42! http://www.santacruzstyle.net/flip_book/magazine/#page/44 ...
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Kids Rule the World!

Kids Rule the World!

Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities ...
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Family Business

Family Business

Owning a business is a lot like being a parent; There are sleepless nights at almost every stage of the ...
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OPENING SOON - Snap Taco

OPENING SOON – Snap Taco

SNAP TACO COMING TO SANTA CRUZ By Deborah Luhrman January 26, 2019 – The talented team behind the Penny Ice Creamery and the ...
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January is Mushroom Month

January is Mushroom Month

It's that magical month where you don't have to go far to forage for great fungus fun. Around every corner ...
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Santa Cruz Hosts Parking for Hope Program Dec. 18-25

Santa Cruz Hosts Parking for Hope Program Dec. 18-25

The City in partnership with the Downtown Association of Santa Cruz will host the fifth annual Parking for Hope parking ...
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