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Google Cloud acquires Looker for $2.6 billion
By Elaine Ingalls | Santa Cruz Sentinel SANTA CRUZ — Google LLC announced Thursday that is has entered into an ...
Slug Shop Now Open Downtown!
On Monday June 3, 2019 Slug Shop opened with a ribbon cutting ceremony. Bookshop Santa Cruz and UCSC have partnered ...
BAD ANIMAL SNEAKS UP ON SANTA CRUZ
By Amber Turpin May 14, 2019 – I would imagine that choosing a name for a hybrid independent used bookstore, natural ...
Soif and Santa Cruz: The Perfect Pairing
Make sure to check out the feature about Soif in Santa Cruz Style Magazine, Spring 2019 edition, pg. 42! http://www.santacruzstyle.net/flip_book/magazine/#page/44 ...
Kids Rule the World!
Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities ...
Owning a business is a lot like being a parent; There are sleepless nights at almost every stage of the ...
OPENING SOON – Snap Taco
SNAP TACO COMING TO SANTA CRUZ By Deborah Luhrman January 26, 2019 – The talented team behind the Penny Ice Creamery and the ...
January is Mushroom Month
It's that magical month where you don't have to go far to forage for great fungus fun. Around every corner ...
Downtown Holiday Shopping
Santa Cruz Hosts Parking for Hope Program Dec. 18-25
The City in partnership with the Downtown Association of Santa Cruz will host the fifth annual Parking for Hope parking ...
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