2018 Holiday Parade Registration

2018 Holiday Parade Registration

Some of you wait all year for the Downtown Santa Cruz Holiday Parade to roll around! Good news! Online registration ...
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Downtown Beautification

Downtown Beautification

A Beautiful Downtown is a Successful Downtown.  Why Beautify? Community Attachment According to a Knight Foundation study, the three main ...
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2018 Downtown Party

2018 Downtown Party

The Downtown Association is excited to present the second annual Downtown Party, celebrating the successes and promises of Downtown Santa ...
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AWE Inspiring event

AWE Inspiring event

The Alliance of Women Entrepreneurs (AWE) was officially launched this month, partnering with the Downtown Association, The City's Economic Development ...
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New Restaurant Opening in Downtown Santa Cruz!

New Restaurant Opening in Downtown Santa Cruz!

Slated to Open in late 2018, Alderwood Santa Cruz is the new, chef-driven restaurant by partner and Chef Jeffrey Wall serving ...
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Alliance of Women Entrepreneurs

Alliance of Women Entrepreneurs

As a part of Bookshop Santa Cruz' year long Women's Voices event, The Alliance of Women Entrepreneurs (AWE) is dedicated to women in ...
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Ice Cream Month Coloring Contest!

Ice Cream Month Coloring Contest!

July is National Ice Cream Month and once again Downtown Santa Cruz is celebrating with a coloring contest and a ...
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Waldo is missing again!

Waldo is missing again!

Beginning Friday, July 1st (and during the entire month of July), the famous children’s book character in the striped shirt ...
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Street Smarts Family Bike Ride

Street Smarts Family Bike Ride

The City of Santa Cruz welcomes young and old to a Street Smarts Family Bike Ride through town and along ...
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