Dell Williams Celebrates 90 years in Downtown Santa Cruz

From Wallace Baine, Santa Cruz Sentinel

Nobody has to wonder how long Dell Williams Jewelers has been serving downtown Santa Cruz. It’s right there as you walk by, in big letters (and numbers) on the storefront: “Established 1927.”

That means — let’s do the math together — that one of the oldest businesses in Santa Cruz County is looking at a big anniversary: the big nine zero.

On Saturday, Dell Williams will host its own 90th birthday party with an open house to welcome both longtime and recent customers. Rumor has it that birthday cake will be involved. And then, the countdown to the company’s centennial celebration begins.

Dell Williams faces its 90th birthday in a best-of-both-worlds situation with both the energy of new ownership and the generational continuity of downtown’s oldest family-run business.

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