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Downtown Santa Cruz BEER MARCH – March 24, 2018 – 2pm-6pm

March 24 @ 2:00 pm - 6:00 pm

The Beer March was created beyond the idea of sampling great local beers, but also to provide the outlet for our community to come together to explore Downtown Santa Cruz and small businesses, which help keep the neighborhood great.

The Beer March begins with a check-in at the starting location where participants will receive a wristband, a glass, and a passport card (which will include a map/list of participating bars and breweries). From there, participants will make their way throughout Downtown Santa Cruz to each unique bar.

Each bar will have a featured local brewery and different beer tasting options to choose from. Participants can check-in starting at 1:30pm, and begin at 2PM until 6PM to visit each bar and brewery in whatever order they like. Check-in closes at 3:30pm.

Early Bird Tickets – $30 – BUY TICKETS HERE

Includes beer sample at each location, custom glass, and passport.

Food is not included with the ticket, but most bars and stops along the way have food available to purchase. All the bars are within a 15 minute walk of each other.

Day of Tickets (if event not sold out) – $35

This event is only for attendees 21 years of age or older. There will be an ID check when you check-in. Please drink responsibly and take public transportation or a rideshare home after the event. Cheers!

RSVP on Facebook to let your friends know you are going.

Instagram Contest:
Follow @downtownsantacruz and post a photo of your tastings or Passport card accomplishments (solo or squad) using the hashtag #downtownsantacruz and #beermarch2018. Make sure to hashtag the bar name and the brewery name in your photo as well. The photo that has the most likes by 12 noon on Tuesday, March 27 wins the ultimate prize for two people valued at over $50. The winner will be notified via Instagram direct message.

Must be 21 or older with valid ID.

This is a rain or shine event!

Please drink responsibly.

Don’t Drink and Drive!

By participating in the event, you agree to have your photograph taken in connection with the above-identified event, and agree that such photographs, with or without your name, may be used for any lawful purpose, including for example such purposes as publicity, illustration, advertising, and Web content in print and/or electronically for the event.

Disclaimer: ALL SALES ARE FINAL – NO REFUNDS. Rain or Shine. Check-In closes at 3:30pm. Tastings end at 6pm. All tastings are up to 4 ounces depending on the ABV. Only one tasting per each location per person. Drinks must be consumed inside the tasting locations. We do not guarantee that everyone will make it to every tasting location. All breweries, beers, and participating businesses are subject to change. Signature glassware is not guaranteed. We reserve the right to refuse service to anyone.

The Downtown Association of Santa Cruz, event sponsors and the City of Santa Cruz will not be liable for any damages or losses incurred, including damages to products, equipment, or any damages arising from event.


March 24
2:00 pm - 6:00 pm
Event Category:


Starting Location TBD
Santa Cruz, CA 95060 United States

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