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Downtown Santa Cruz BEER MARCH – March 30, 2019 – 1pm-5pm

March 30 @ 1:00 pm - 5:00 pm

Grab your crew and go taste some brews because it’s the 2nd Annual Downtown Santa Cruz Beer March! Spend the afternoon hopping around your favorite Downtown drinking establishments and tasting delicious locally crafted beer.

The Beer March begins with a check-in at the starting location, Information Kiosk at 1130 Pacific Ave., where participants will receive a wristband, a glass, and a passport card (which will include a map/list of participating bars and breweries). From there, participants will make their way throughout Downtown Santa Cruz to each unique bar.

Each bar will have a featured local brewery and different beer tasting options to choose from. Participants can check-in starting at 12:30pm, and begin at 1PM until 5PM to visit each bar and brewery in whatever order they like. Check-in and ticket purchases close at 2:30pm.

Early Bird Tickets – $30

Includes beer sample at each location, custom glass, and passport.

Food is not included with the ticket, but most bars and stops along the way have food available to purchase. All the bars are within a 5-10 minute walk of each other.

Day of Tickets (if event not sold out) – $35

This event is only for attendees 21 years of age or older. There will be an ID check when you check-in. Please drink responsibly and take public transportation or a rideshare home after the event. Online sales available until 12pm March 30th. In-person sales are available 12:30pm – 2:30pm at the Downtown Santa Cruz Info Kiosk, 1130 Pacific Ave.

RSVP on Facebook to let your friends know you are going.

Instagram Contest:

Follow @downtownsantacruz and post a photo of your tastings (solo or squad) using the hashtag #downtownsantacruz and #beermarch2019. Make sure to hashtag the bar name and the brewery name in your photo as well. The photo that has the most likes by 12 noon on Tuesday, April 2nd will win a prize valued at $50. The winner will be notified via Instagram direct message.

Must be 21 or older with valid ID.

This is a rain or shine event!

Please drink responsibly.

Don’t Drink and Drive!

By participating in the event, you agree to have your photograph taken in connection with the above-identified event, and agree that such photographs, with or without your name, may be used for any lawful purpose, including for example such purposes as publicity, illustration, advertising, and Web content in print and/or electronically for the event.

Disclaimer: ALL SALES ARE FINAL – NO REFUNDS. Rain or Shine. Check-In closes at 2:30pm. Tastings end at 5pm. All tastings are 4 ounces. Only one tasting per each location per person. Drinks must be consumed inside the tasting locations. We do not guarantee that everyone will make it to every tasting location. All breweries, beers, and participating businesses are subject to change. Signature glassware is not guaranteed. We reserve the right to refuse service to anyone.

The Downtown Association of Santa Cruz, event sponsors and the City of Santa Cruz will not be liable for any damages or losses incurred, including damages to products, equipment, or any damages arising from event.



March 30
1:00 pm - 5:00 pm
Event Category:



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