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DOWNTOWN
EVENTS and PROMOTIONS |
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Each week the Downtown Association sends out an electronic
newsletter, listing a number of the great things Downtown
has to offer.
Our list reaches over 1000 people in
the Downtown community directly, and is forwarded
on to many more. This is a great opportunity to promote
any special events you have going on in your business.
Workshops, guests speakers, specials, anything that
you want to get the word out about, let us know and
we'll help.
in addition to the e-mail we will post your event on the website under the appropriate category.
Make sure to let us know if you are participating in Downtown Tuesdays, First Fridays, or if you just have something going on that we can let people know about.
Melanie@DowntownSantaCruz.com
Subscribe
to the list here
DTA Event Listings
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EcoCoupons is an eco-friendly alternative
to printed coupons for local shoppers and businesses.
Send coupons to your mobile device or print only those
that you will actually use. Save money while supporting
local businesses and reducing paper waste.
By partnering with Ecocoupons, businesses
get the following:
* The ability to post and manage unlimited
coupons for your business.
* A business profile page with you logo, contact info,
and a link to your website
* A map of your business location
* A photo gallery for your business
* Statistics on who is using your coupons and how
often.
All for only $10 per month! There
are no set-up or cancellation fees, and there is no
time commitment. This is a month-to-month subscription
based service.
To find out more about Ecocoupons,
contact Eric Ressler.
eressler@ecocoupons.org,
440-8710.
www.ecocoupons.org
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The Downtown Dollars program continues and shoppers are still purchasing
them and cashing them in.
Downtown Dollars is a simple gift certificate
program that unifies and promotes the downtown business
community.
Downtown Dollars each
have a $10 value and are accepted around Downtown
in exchange for $10 worth of goods and services.
Here's how you can participate.
- Accept Downtown Dollars at your business.
All Downtown Dollars used at your store will be redeemable
through the Downtown Association at 100% of face value.
By signing up as a participating merchant you will
be included in the promotional materials surrounding
the program, and shoppers will be encouraged to spend
at your business. Each participating store will be
given a small display sign indicating their participation.
You will be reimbersed for the full value of all Downtown
Dollars you recieve.
- Buy Downtown Dollars. Purchase them yourself and
use them as bonuses for your employees, thank you
gifts for your faithful customers or however you choose
to take advantage of the program.
* Be creative. Think of special promotions in conjunction
with Downtown Dollars and we'll promote it.
Questions? Email us at
Melanie@downtownsantacruz.com
or call 429-8433
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Tuesday is locals' night Downtown.
This is our chance to say thanks to our best customers and our community. Let us know about your specials and special events and we'll post them on our site and get them out to the e-mail list.
Also check out the DTA Happy Hour each week at a different place. Join your business neighbors for a fun informal gathering.
In addition to promoting your Downtown Tuesday specials through our site We have arraqged a special deal with KPIG Radio to promote your specials. Questions? Email us at Melanie@downtownsantacruz.com
or call 429-8433
Need a Downtown Tuesdays poster for your window? Click here
to download one!
Coming soon. The DTA will be randomly giving prizes to downtown customers wearing the I Heart Downtown Santa Cruz Button.
Let us know if you would like some buttons!
Also feel free to use the button on your promotions!
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Did you know that the Good Times has
a special advertising program exclusively for DTA
Members? By taking advantage of the DTA / Good Times
partnership, you have the opportunity to Market your
business to 113,000 Good Times readers, and reach
the whole county. The Downtown Page offers you one
of four large ads on a full color page for only $250
per insertion.
To participate in this great program or for More
information, call the Good Times at 831.458.1100
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Each week on Tuesday afternoon the Downtown Association presents "The Downtown Santa Cruz Radio Show" broadcast live on historic 1240am KNRY radio. The Show features a range of businesses and attractions in the Downtown neghborhood. If you are interested in participating as a guest or as a sponsor, contact Chip@DowntownSantaCruz.com
The Downtown Association is working with KPIG Radio to promote Downtown Tuesdays and the great specials throughout Downtown. If you are interested in promoting your Tuesday specials for a very affordable cost, contact John Coulter at 658-3188
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The Santa Cruz Institute of Contemporary Arts presents
First Friday Santa Cruz. Every month, art lovers circulate
around town, mingle and experience great shows in
a variety of venues. To participate in the event,
contact Kirby Scudder
with the Santa Cruz Institute of Contemporary Arts,
and be sure to let the
DTA know about your events.
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| BUSINESS RESOURCES |
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Small Business Survival Skills
Bring your own Brown Bag lunch and
learn the skills every small business owner should
have to create and maintain a healthy and successful
small business.
Cost: Free
When: Second Thursday of each month,
11:45 to 1:00pm
Where: The Santa Cruz Public Library,
224 Church Street, Upstairs Meeting Room
| 2/11/2009 |
Tax Tips - It's not what you earn, it's what you keep! |
| 3/11/2009 |
Selling on Ebay - Clicks and Mortar, not just Bricks and Mortar |
| 4/8/2009 |
Business Start-Up Camp |
| 5/13/2009 |
Search Engine Optimization - Can your customers find you? |
| 6/10/2009 |
Viral Marketing- Get the word out! |
| 7/8/2009 |
Quickbooks -- the very basics |
| 8/12/2009 |
Customer Relationships - Your best sales tool |
| 9/9/2009 |
Local Resources for your small business - There is help! |
| 10/14/2009 |
Understanding the numbers - Boring? No! Fun and Essential! |
| 11/11/2009 |
Free Tech Tools- The Price is Right! |
Downtown Association of Santa Cruz,
California Small Business Development Center,
Friends
of the Santa Cruz Public Libraries,
City of Santa Cruz Redevelopment Agency
With the generous support of Bay Federal
Credit Union
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Starting a business can be a daunting
and overwhelming process. If you are new to Downtown
or if you are considering locating your business in
Downtown, the DTA is happy to help connect you with
some of the business owners who have gone through
the process and are able to help you navigate the
many steps to starting or growing a business.
From finding a reliable plumber, to
understanding which POS system is best for you, to
understanding the various permits and fees required,
the DTA can get you help from your Downtown neighbors
who want you to succeed.
For
more information contact Chip
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Powered by the Santa Cruz Department of Economic Development and redevelopment
View Pacific
Avenue / Downtown in a larger map
The What’s Next
Lecture Series kicks off its five-part innovation
program with a look at “Sustainability and Social
Innovation: Doing Well by Doing Good,” on February
18. Presented by NextSpace Coworking + Innovation,
the City of Santa Cruz Redevelopment Agency, and UC
Santa Cruz, the year-long series will explore current
thinking, best practices, and trends in sustainability;
discuss social innovation; and examine how brands
and the media are framing this business shift.
The inaugural lecture
on February 18 — from 7 to 9 p.m. at Kuumbwa
Jazz Center in downtown Santa Cruz — will feature
Peter Meehan, CEO of Newman’s Own Organics;
KoAnn Skrzyniarz, CEO of Sustainable Life Media; and
Joshua Levine, vice president of the SRI Wealth Management
Group at RBC. Sandy Skees, CEO of Communications4Good,
will moderate the panel as it explores trends and
success factors in companies that combine profitability
with a social and environmental mission.
“With this series,
we’re excited to offer an in-depth look at the
critical role innovation plays in addressing some
of the most pressing challenges and amazing opportunities
facing the world today,” said Jeremy Neuner,
CEO of NextSpace. “We believe that the Santa
Cruz region can be ground-zero for worldchanging innovation
by leveraging our strong local community, our world-class
university and our local entrepreneurial ecosystem.”
Tickets for the February
18 lecture at Kuumbwa cost $15; students may attend
for free, but must register in advance. For more information
or to purchase tickets, see www.whatsnextlectures.com.
Sponsors include Drew
Miller Insurance, Communications4Good, Studio Holladay,
the Santa Cruz Weekly, and KUSP radio.
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The City of Santa Cruz
is committed to supporting the development of its
commercial areas. The redevlopment agency has been
working through out the city to improve appreance
from painting of exterior buildings to landscaping.
The Facade Improvement Program provides grants to
buisness and property owners in the Downtrown area.
For more details please click
here
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Flexible Term
Loan Financing for City of Santa Cruz Businesses
The City of Santa Cruz Redevelopment Agency and the
National Development Council (NDC) have established
and capitalized Grow Santa Cruz to assist eligible
small businesses within the city of Santa Cruz to
obtain the financing from $50K to $300K for working
capital, equipment, construction, land or buildings.
In order to qualify for these loans, a business must
be:
~ A for-profit existing business
~ Financially healthy and in need of expansion capital
For more information and an application package please
contact:
SANTA CRUZ REDEVELOPMENT AGENCY
Peter Koht, Economic Development Coordinator
337 Locust Street, Santa Cruz, CA 95060
(831) 420- 5154
pkoht@ci.santa-cruz.ca.us
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| YOUR D.T.A. |
The Association is funded by an assessment
of businesses and governed by a Board of Directors
comprised of members. Working with the Executive Director,
the Board of Directors sets long-range goals and policy,
develops action plans, creates budgets, assumes financial
responsibility and guides the organization towards
its objectives.
The Board also works through committees to advance the goals of the organization. Committees work on relevent issues and present reccommendations to the Board for Action.
If you are interested in participating on a committe or serving as a Board Member, please contact the Downtown Association or talk with any of the current Board Members to learn more.
Downtown Association meetings are open to all members and participation is greatly encouraged. See meeting schedule.
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Board Officers:
President of the Board,
J.P. Correa, (Vinocruz)
Vice President, Emily
Bernard, (Dell Williams Jewelers)
Chair, Community and Civic Relations Committee, Patty
Zoccoli, (Zoccoli's Deli)
Chair, Promotions and
Marketing Committee, Chip
Chair, Membership Committee,
Emily Bernard, (Dell Williams Jewelers)
Board Members:
Germaine Akin, Red
Room/Red Restaurant/ 515 Kitchen and Cocktails
Emily Bernard, Dell Williams Jewelers
J.P. Correa, Vinocruz
Warren Grande, Bank of the West
Karl Heiman, Cafe' Pergolesi
Linnaea Holgers, Artisans'
Gallery
Andrew Lenz, Lenz Arts
Ian McRae, Hula’s Island Grill and Tiki Room
Rick Melrose, Riordan Winnett Travel
Susan O'Leary Reuss,
Graphfix Gallery
Patty Zoccoli, Zoccoli's Deli
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Meetings
All meetings are held at the Downtown Association's
office at 903 Pacific Avenue, Suite
202 and are open to the membership. Membership participation
is strongly encouraged.
Board of Directors*
3rd Tuesday of every month
8:30-10:00am
The Board of Directors is charged with carrying
out the Mission of The Downtown Association:
To provide effective leadership in order to
promote and sustain downtown as a unique and
economically viable business, entertainment,
social & cultural center.
Community and Civic Relations
1st Wednesday of every month
8:30-9:30am
The Community and Civic Relations Committee advises
the Board on issues relating to downtown social
issues and creates strategies for advocacy.
Promotions and Marketing *
2nd Wednesday of every month
9 :00-10:00am
Membership*
1st Thursday of every month
8:30 -9:30am
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| CLEAN SAFE AND FRIENDLY |
Emergency 911,
Non- Emergency
471-1131
Reporting crime is one of the best ways of preventing future crime. When you take action, it shows the community that criminal behavior will not be tolerated. The Downtown Association encourages you to call the police whenever you see illegal behavior, and to follow up with SCPD. You can ask the police to call you after they have taken action. This way, you know that the police have responded, without any danger of identifying you as the one who reported the crime.
SCPD Dispatch prioritizes calls, so do not hesitate to report any crime, regardless of the degree of severity. If we as a Downtown want a safer community, we need be willing to take action and follow through to hold the offenders accountable.
The SCPD Sergeant for Downtown is Michael Harms.
To anonymously report a crime, call the Downtown Tip Line at 420-5974.
To report items abandoned on the sidewalk, call the Police Dept Lost and Found at 420-5900.
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539-9405, 539-9474
The Hospitality Guide Program’s (HGP) mission is to assist in promoting a clean, safe, and friendly atmosphere for shoppers, residents, employees and visitors. This mission is accomplished in the following ways:
- Providing information and directions to shoppers, visitors and residents alike.
- Providing a visible presence in the Downtown area and assisting in maintaining compliance with municipal codes by using educational outreach.
Call the Hosts when non-emergency action is required, such as noise complaints, aggressive panhandling, skateboarders, bicycles, dogs, sitting on sidewalks in prohibited areas etc.
The Host Program serves Pacific Avenue, from Water to Laurel Streets, plus the side streets for one block in each direction.
Hours of Operation:
Memorial Day - Labor Day: 11:00am-7:00pm
Labor Day - Memorial Day: 10:00am - 6:00pm
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Outreach
Social Worker
566-3608
Among the many of us who spend time
Downtown, there are a few who are in need of help.
One of the bigger challenges Downtown is connecting
those in need with the appropriate services. The Downtown
Outreach Social Worker is specifically trained in
addressing a wide array of social needs, from those
needing shelter and a meal, to mental health issues
and substance abuse services and rehabilitation. She
is available Monday through Friday, and is also happy
to answer any questions and provide information on
mental health and homeless resources, services and
issues.
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Being informed of the Ordinances Downtown will help you keep your downtown Safe.
Download the DTA's Ordinance Summary here.(pdf)
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420-5303
The mission of Graffiti Free Santa Cruz is to maintain the natural beauty of our city by preventing and removing graffiti through community involvement, eradication, education and enforcement.
How to effectively report graffiti:
- Use the 24-hour line to report graffiti on public or private property in the City of Santa Cruz. (If you get involved, it increases the chances of the suspect being caught and successfully prosecuted.)
- When reporting vandalism in progress, give the following information: a description of the person, the location of the crime, what the object is that is being tagged, and the substance being used (paint, markers, stickers, etc.).
- If the graffiti is on public property, City staff will remove it. If the graffiti is on private property, Graffiti Free Santa Cruz will contact the property owner, and can provide assistance in removing the graffiti if needed.
- SCPD takes photos of the graffiti and if a vandal is apprehended, the cases reported in the past year are searched for photos of matching tags. The vandal can be charged with the previous cases in addition to the original case. This can result in stiffer penalties.
- Adopt a spot (big or small) in your neighborhood or place of work and keep it free of graffiti. Graffiti Free Santa Cruz will provide you with the tools and supplies for removing it.
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Downtown Santa Cruz
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