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  • Byzantine Jewelry

    Our goal is to provide you with a quick, courteous and honest jewelry buying service. Our evaluations are fast, accurate, and guaranteed to be higher than any other estate buying service. Whatever your  jewelry needs, our goal is to service that need and maintain the highest ethical standards in the Read more [...] [...]


  • Cognito Clothing

    COGNITO CLOTHING VINTAGE TO MODERN … FOR MEN & WOMEN Established in 1982, Cognito offers a unique collection of clothing, costumes, wigs, and accessories of all kinds. We have many styles from the mild to the wild & the adventurous to classic elegance. Menswear includes formal wear sales and rentals, Read more [...] [...]


  • Crossroads Trading Co., Inc.

    Fashion Recycled Crossroads is a new and recycled fashion retailer that has been serving its fashionable and environmentally conscious customers since 1991. We are headquartered in Berkeley, California, and our first store opened in San Francisco on Fillmore Street. Today we have 29 retail locations that span the San Francisco Read more [...] [...]


  • Dell Williams Jewelers

    Established in 1927, Dell Williams has been locally-owned and family-operated for generations and features the very finest in classic to contemporary jewelry, watches, and elegant gifts. Featuring some of the jewelry industry’s most prestigious designers: Roberto Coin, Memoire, Ritani, A-Link, GemVeto, Kurt Wayne, Spark, Eichhorn, Laura Gibson, Charles Green, Novell, Read more [...] [...]


  • Nectar Creations

    We carry our own original clothing designs and other local original designers. We also carry an extensive collection of cast stone and hand-carved lava statues for indoor and outdoor use. Clothing designs by Nectar Creations, Leom Designs, OmGaiaTree and Onanya [...]


  • Pacific Trading Co. –

    Whether you’re in your twenties, your sixties, and everywhere in between, the Pacific Trading Company is a very comprehensive and fashion-forward women’s boutique store. This family owned and operated boutique fills up a very spacious, downtown storefront with a unique selection of women’s clothing. Fortunately for the customer, there’s plenty Read more [...] [...]


  • Serpent’s Kiss

    Your Source for Magic, Spells, Witchcraft, Spiritual Gifts & Ritual Supplies The first thing people say when they walk into the Serpent’s Kiss is “This place smells great!” The second thing they say is “it feels so good in here”. We are a Magickal Arts Shop and Botanica specializing in Read more [...] [...]


  • Stephan’s Fine Jewelry

    We have been at our same location in downtown Santa Cruz since 1981. Although Pacific Avenue has changed considerably over the years, our presence has brought consistent value and service to those seeking fine jewelry. The trust we have gained in the community is evident, as we are now starting Read more [...] [...]


  • Stripe

    Stripe store opened in March 2009. The brain child of part­ners Suna Lock and Dana Nor­rell, it pro­vides a inspi­ra­tional play­ground for locals and vis­i­tors alike in which to sam­ple prod­ucts from some of the best in local tal­ent. Stripe MEN recently opened in March 2012 as the brother to Read more [...] [...]


  • Super Silver Santa Cruz

    The Hottest Sterling Silver Jewelry store on the West Coast! Owned and operated by a Santa Cruz local, our four locations offer a dazzling selection of sterling silver jewelry for all styles and budgets.  One of a kind Native American designs and unique pieces found around the world make Super Read more [...] [...]


  • The Closet Shopper

    Boutique-style recycled fashion for women, including a wide range of accessories & locally made items! Buy. Sell. Trade. Open 7 days a week 10am-7pm 504 Front Street Ste. B Located on the corner of Front St. and Cathcart St. in downtown Santa Cruz (831) 427-0400 [...]


  • Variance Objects

    Nicole Rimedio, the designer behind Variance Objects, creates jewelry that highlights the natural beauty of raw materials. Nicole founded Variance in 2013 with her partner Scott. Scott manages operations and Nicole is the artist. They both have a passion for gemstones and together they source fine gem specimens and rough rock Read more [...] [...]


  • Wallflower Boutique

    Wallflower Boutique is located at 103 Locust Street off Pacific Avenue in downtown Santa Cruz, CA 95060.  Wallflower offers a unique hand selected assortment of women’s contemporary clothing, bags and accessories. We have tons of fun locally made one-of-a-kind clothing, jewelry and artwork. We mix up the store by celebrating Santa Read more [...] [...]


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