Cognito Clothing
821 Pacific Ave – 426-5414

COGNITO CLOTHING VINTAGE TO MODERN … FOR MEN & WOMEN Established in 1982, Cognito offers a unique collection of clothing, costumes, wigs, and accessories of all kinds. We have many styles from the mild to the wild & the adventurous to classic elegance. Menswear includes formal wear sales and rentals, gothic, renaissance, retro 1940’s-1980’s, rock-n-roll, […]

829 Front St – 427-1929 Comicopolis (Winner of the Good Times Best of Santa Cruz Readers Poll – Best Comic Bookstore category) has served the Santa Cruz community, since 1997, with the finest selection of comics and related materials available. We LOVE comics and think you should too. Come in and explore the finest selection of Comics and Graphic […]

Crossroads Trading Co., Inc
811 Pacific Ave – 458-2555

Fashion Recycled Crossroads is a new and recycled fashion retailer that has been serving its fashionable and environmentally conscious customers since 1991. We are headquartered in Berkeley, California, and our first store opened in San Francisco on Fillmore Street. Today we have 29 retail locations that span the San Francisco Bay Area, Los Angeles, Portland, […]

CVS Pharmacy
600 Front Street – 426-7676

Dell Williams Jewelers
1320 Pacific Ave – 423-4100

Established in 1927, Dell Williams Jewelers is a third generation store in downtown Santa Cruz. The store is well known for its superior quality merchandise and friendly professional service. The extensive showroom features fine diamond and colored stone jewelry in gold and platinum, and some of the most prestigious watches in the world. The gift […]

Eco Goods
1130 Pacific Avenue – 429-5758

Locals and visitors alike recognize Santa Cruz as an environmentally conscious community active in a growing green consumerism movement. However many people may not know that Santa Cruz has been home to an innovative green store for over 15 years. The store is called Eco Goods, and it was first opened by local couple Roger and Elaine Berke in […]

Eye Q
1101 Pacific Ave E – 466-3937

WHAT WE DO AS DOCTORS OF OPTOMETRY AT EYEQ Comprehensive eye examinations (pediatric to geriatric). Visual acuity, refraction, lifestyle prescriptions including computer, music, occupational and sports, neurological assessment, binocular vision, focussing ability, external and internal health evaluation with dilation, intraocular pressure and peripheral vision evaluation. Contact lens fittings. Soft contact lenses, disposables, toric contact lenses for astigmatism, […]

Fish Princess Farm
109 Locust St. – 423-6033

Located in the hills above Santa Cruz is a small farm growing organic produce, and a herd of Swiss Alpine Goats. Fish Princess Farm produces hand made lotions and soaps from daily milked does creating beautiful and gentle products of the highest quality. The luscious bars of soap are not gritty or foul smelling, quick rinsing and preservative free, extra moisturizing, […]

Forever 21
1200 Pacific Ave

Forever 21 is the go-to retailer for the latest trends, must-have styles & the hottest deals for young women. The Downtown Santa Cruz location also carries menswear and kidswear. 1200 Pacific Ave. (831) 425-1397

1213 Pacific – 425-3721

Gap in Downtown Santa Cruz is a men’s and women’s clothing store. American Optimism is our attitude. Casual style is our aesthetic. Clean and confident, comfortable and accessible, classic and modern. It’s the quintessential expression of Gap brought to life through iconic clothing. Our collections are a modern interpretation of our denim roots and signature […]