Member news

City Hall To You
Thursday, May 4 – 6:30pm-8:30pm

Westside, Downtown, Harvey West, Beach Flats and Beach Hill residents and business owners are invited to the upcoming City Hall to YOU.  It’s an excellent opportunity for you to engage with City leaders and staff on topics of importance to you and your neighborhood.


NEW SALES TAX on APRIL 1, 2017 On April 1, 2017, the Santa Cruz sales tax will increase 0.5% due to the passage of Measure D. For businesses in the City of Santa Cruz, sales and use tax will become 9%. Additional information on the sales and use tax are at: Board of Equalization […]

Downtown Sidewalk Sales

Downtown Sidewalk Sales begin this weekend! Friday-Sunday March 30-April 2 Sidewalk Sales are held the last weekend of the month from March through November. Shoppers – take advantage of great deals in a relaxing shopping environment! For a complete list of 2017 Sidewalk Sale dates, click here:


DOWNTOWN BUSINESS & PROPERTY OWNER’S MEETING Friday, March 24, 2017 8:30am-10:00am Police Community Room 155 Center Street, Santa Cruz CA 95060 TOPICS TO BE DISCUSSED: Downtown Sales Tax Trends Introduction of new Downtown Police Officers and Downtown Rangers Business resources and grant funds available Bring your staff and meet your neighbors! Coffee and bagels will […]

Retrospect Design
806 Pacific Ave. – 524-5681

Owners Nancy and Todd opened the Downtown Santa Cruz location of Retrospect Design in February of 2017. Retrospect Design is a full service vintage modern design firm. They carry a large selection of Mid Century and Danish Modern furniture and accessories. They also buy, sell and trade. Make sure to stop by and visit them! Retrospect […]

Small Biz Marketing RX Tour
Downtown Santa Cruz – Feb. 16, 2017

The Tour will be in Downtown Santa Cruz on Thursday 2/16/17 where program founder (and 20-year local marketing veteran), Bryce Root, will be stopping by to give free marketing help for local businesses and their marketing stress. You may remember him as one of the speakers from our Social Media and Internet Workshop we […]

Weekend Brunch

Brunch is one of our favorite meals! There are so many delicious weekend brunch options in Downtown Santa Cruz that we decided to create a category for it! If you’d like to add your business to this category on, let us know. View the current listing here: WEEKEND BRUNCH SPOTS – DOWNTOWN SANTA CRUZ

Special Event Spaces Downtown

Party or Special Event? There are great spaces available in Downtown Santa Cruz for your special event or party! The following businesses would love to have you! SOIF Mezzanine Room – Contact: Taylor 831-423-2020 Seats 15 people upstairs Hula’s Tiki Room – Contact: Hollis Ferguson 831-426-4852 Seats 50 people Bhody – Contact: Natalie Kwasniak or Kyle Van Dyke […]

Downtown Dollars and Instagift, the e-Gift card

Give the Gift of Downtown Dollars! Giving Downtown Dollars is kind of like giving dozens of gifts all at once. Accepted at most places throughout Downtown Santa Cruz, everyone loves getting to spend theirs at their favorite spots downtown. In addition to the popular Downtown Dollars, we’ve also introduced a digital version that lives on your […]

City of Santa Cruz Hosts “Parking for Hope” Program Dec. 18-25

SANTA CRUZ — The City of Santa Cruz in partnership with the Downtown Association of Santa Cruz will host the third annual Parking for Hope downtown holiday parking program from Dec. 18 through 25. The usual parking rates will apply, however, the proceeds from street meters during these eight days are being donated to Hope […]