Request For Proposal  Website Redesign Project Overview: The Downtown Association of Santa Cruz wishes to update its website for two primary reasons: one, to increase its functionality, and two, to reflect our recent, more modern rebranding. Developing a polished mobile site is a must. These changes, along with improved SEO, will bring an increase of visitors to […]

Lost Boys Day in Downtown Santa Carla!

June 21st marked the 30th Anniversary of the beloved Lost Boys vampire movie filmed in Santa Cruz. Downtown, Atlantis Fantasyworld and the Downtown Info Kiosk held costume contests. Special garlic cookies to ward off the vampires were provided by the Pacific Cookie Company! Check out our awesome contestants! Grandpa took home the main prize of […]

Kickin Chicken To Open Upstairs In Motiv

By Edible Monterey Bay June 13, 2017 – Great news for fans of Kickin Chicken. The late night Santa Cruz fried chicken and waffles delivery service will open its first bricks and mortar restaurant in July, with a second location planned to open in 2018.“Now that we are going to have our own space, we can really […]

Birichino Tasting Room Prepares To Open

BY CHRISTINA WATERS POSTED ON JUNE 13, 2017 The mid-century building at 204 Church St. offers plenty of creamy natural light and a vintage footprint for what will be downtown’s newest wine tasting location. Before its current transformation into Birichino Tasting Room—in progress—the long, high-ceilinged space was home to Blodgett Travel, and more recently housed Pure […]

Kemitian Lounge
805 Pacific Ave. – 204-7885

Coming the week of August 1st, 2017 The Kemitian Lounge is an oasis for dreamers, planners, and doers couched in an Indie-Book lounge. It’s a space for individuals, small groups, and teams who are absolutely committed to starting a journey and seeing it through to completion. If you are committed to bringing your dream to fruition, […]

Thanks Mom!

It’s Mothers Day and you want to make sure all the Moms in your life know how much they mean to you. If you need help finding the perfect gift for Mom? We have just a few ideas for you! Don’t forget to make your Brunch reservation for the perfect Mothers’ Day in Downtown Santa Cruz! […]

Downtown Kiosk Available for Lease

Currently Press Juices & Sandwiches, the Downtown Kiosk outside of Pacific Wave will be available to lease in early summer. The City of Santa Cruz is now accepting applications from businesses interested in leasing the space. The kiosk program began in 1993 with the goal of incubating small businesses and providing an additional source of positive activity on the streets. Since then, […]

Downtown Santa Cruz Spring WINE WALK
Sunday May 7, 2017 – 2pm-5pm

Taste the best wines, many from the Santa Cruz Mountains, right here in the heart of the Central Coast as we present the Downtown Santa Cruz Wine Walk, Spring 2017 edition! Enjoy tastings while strolling through some of your favorite Downtown Santa Cruz shops. Check in at Registration for your pass, your glass, and a […]

Santa Cruz Food Lounge Celebrates 2-Years In Business!

BY CHRISTINA WATERS POSTED ON FEBRUARY 21, 2017 Two years ago, armed with a big space at 1001 Center St.—and even bigger ambitions—Sally Kane and her partners Cat Hernandez and Andrea Mollenauer decided to open a multi-use suite of food spaces for everyone to enjoy. “We’ve got a huge commercial kitchen,” Kane explains as we […]


From Edible Monterey Bay January 17, 2017 – “The Bitter Liberal” is not just an apt political descriptor for most of us right now, it’s also the name of drink you can order on the new bar menu at Soif Restaurant and Wine Bar in downtown Santa Cruz. After securing a liquor license last summer, Soif […]