Downtown Sidewalk Sales

Downtown Sidewalk Sales begin this weekend! Friday-Sunday March 30-April 2 Sidewalk Sales are held the last weekend of the month from March through November. Shoppers – take advantage of great deals in a relaxing shopping environment! For a complete list of 2017 Sidewalk Sale dates, click here:

Santa Cruz Food Lounge Celebrates 2-Years In Business!

BY CHRISTINA WATERS POSTED ON FEBRUARY 21, 2017 Two years ago, armed with a big space at 1001 Center St.—and even bigger ambitions—Sally Kane and her partners Cat Hernandez and Andrea Mollenauer decided to open a multi-use suite of food spaces for everyone to enjoy. “We’ve got a huge commercial kitchen,” Kane explains as we […]


From Edible Monterey Bay January 17, 2017 – “The Bitter Liberal” is not just an apt political descriptor for most of us right now, it’s also the name of drink you can order on the new bar menu at Soif Restaurant and Wine Bar in downtown Santa Cruz. After securing a liquor license last summer, Soif […]

Kaiser Permanente Medical Office
115 Locust St. – 425-4101

Kaiser Permanente is new to Santa Cruz County as of January 2017, and has opened a downtown Santa Cruz medical office location at 115 Locust St. Departments available at the Santa Cruz Medical Offices include: Adult and Family Medicine Advice Nurse & Appointments Infectious Diseases Obstetrics and Gynecology Pediatrics Psychiatry

Downtown Dollars and Instagift, the e-Gift card

Give the Gift of Downtown Dollars! Giving Downtown Dollars is kind of like giving dozens of gifts all at once. Accepted at most places throughout Downtown Santa Cruz, everyone loves getting to spend theirs at their favorite spots downtown. In addition to the popular Downtown Dollars, we’ve also introduced a digital version that lives on your […]

City of Santa Cruz Hosts “Parking for Hope” Program Dec. 18-25

SANTA CRUZ — The City of Santa Cruz in partnership with the Downtown Association of Santa Cruz will host the third annual Parking for Hope downtown holiday parking program from Dec. 18 through 25. The usual parking rates will apply, however, the proceeds from street meters during these eight days are being donated to Hope […]

Glow Candle Lounge – Friday 12/16/17 at 5:30pm

Join Mayor Cynthia Chase and the Downtown Association of Santa Cruz in a ribbon cutting to welcome GLOW Candle Lounge to downtown Santa Cruz! Enjoy drinks, celebratory appetizers, and votive candle making. Date: Friday December 16, 2017 Time: 5:30pm Address: 1101 Pacific Ave. Santa Cruz

Holiday Parade Order and Staging Information

It’s time! Below is the parade order and staging locations for this year’s Holiday Parade. Click on the map for a larger, printable version, and please share this link with all of your parade participants. Check-in between 8:30 am and 9:30am If you are bringing a vehicle into the staging area, please drive slowly and […]

2016 Holiday Promotions

Small Business Saturday (November 26, 2016): Why Shopping Small IS a Big Deal Saturday, November 26th is a day to support the local businesses that create jobs, strengthens our community’s economy and keeps Santa Cruz unique. If you’re looking for the perfect gift to fulfill your holiday shopping needs, shop local and support your Downtown […]

Spring Wine Walk Tickets
May 7, 2017

Taste the best wines, many from the Santa Cruz Mountains right here in the heart of the Central Coast as we present the Downtown Santa Cruz Wine Walk, Spring 2017 edition! Enjoy tastings while strolling through some of your favorite Downtown Santa Cruz shops. Check in at Registration for your pass, your glass, and a […]