Ice Cream Month is a Delicious Success, Ice Cream for a Year Awarded!

August 9, 2016, DOWNTOWN SANTA CRUZ >> Once again National Ice Cream Month in July was celebrated in a big way in Downtown Santa Cruz, home to five of the best places to find delicious frozen treats all year ’round. And once again these five creative merchants tempted locals and visitors alike not only with […]

A New Look for Downtown Santa Cruz

After over a year of development the Downtown Association is excited to launch a new look and feel for Downtown Santa Cruz. The new brand which was created by Cosmic Design responds to a comprehensive, community process, in which the Downtown Association strived to reveal a foundation for branding Downtown Santa Cruz. The place-branding process became […]

Kianti’s Wins Waiters’ Race

Eight Downtown restaurants competed Sunday afternoon in Soif’s fourth, somewhat annual, Waiters’ Race in Downtown Santa Cruz. Relay teams comprised of three servers each, representing their respective eateries squared off in three exciting and entertaining rounds. The racers were sent on an obstacle course of sorts, executing typical waitstaff tasks along the way, including filling glasses, rolling […]

Thousands of Harry Potter fans flock to Santa Cruz for story release festival

July 31, 2016, Jake Donahue, Santa Cruz Sentinel, SANTA CRUZ >> Quidditch tournaments, tarot card reading and chemical concoctions are not your standard fare on Front Street in Downtown Santa Cruz. But this weekend nearly 2000 Harry Potter enthusiasts took over a section of the thoroughfare to hold a celebration marking the release of the […]

Agile Monkey Pilates Studio

Agile Monkey Pilates Studio is an award winning comprehensive pilates studio for men and women, that offers individual and group classes, plus teacher training. Lisa Graham, owner, describes pilates as intelligent fitness that coordinates the mind, body, and soul. Open since 2006 in Downtown Santa Cruz, there are a diverse range of instructors at Agile […]

Two Big Milestones for Abbott Square

June 22, 2016, SANTACRUZ >>  from Nina Simon Executive Director, Museum of Art and History (MAH) Dear Santa Cruz, Today, we received official notice from the City of Santa Cruz that our building permit for Abbott Square is approved. For those of you who have wondered–when am I going to see construction in Abbott Square?–the […]

Atlantis Fantasyworld

ATLANTIS FANTASYWORLD In 1976, Joe Ferrara, a singer and musician, opened Atlantis Fantasyworld, a comic book store as his hobby shop. It was a year later, in 1977, when the first Star Wars movie came out, and sci-fi and fantasy shifted from being the fringe of entertainment to mainstream. His hobby shop quickly became his […]

Pour Taproom in Santa Cruz caters to craft beer aficionados

May 27, 2016, Jondi Gumz, Santa Cruz Sentinel, SANTA CRUZ >> Imagine a beer place where you can meet other aficionados and sample new craft beers, tasting before you commit to a glassful and sharing your opinion, perhaps sitting in a comfy chair facing a picture window to people-watch. Friday, Chris Reno opened that place, […]

Park Rangers to Join Downtown Management Team

Beginning this July, a new kind of uniform presence will be seen downtown in Park Rangers. The decision to bring Rangers to Downtown Santa Cruz came on the heels of the announcement from Hospitality Guide Supervisor, Gina Ramirez, that her company would not be opting to renew its service contract at the end of this […]

Hula’s Island Grill – 221 Cathcart St.

Hula’s Island Grill and Tiki Room in Santa Cruz, along with the Downtown Association of Santa Cruz, announces their ribbon cutting event for the new Lanai on May 13th from 4:00pm-5:00pm, with the actual ribbon cutting taking place at 4:30pm. This is the first outdoor street dining space to open in Downtown Santa Cruz! The ribbon cutting […]