Downtown Dollars and Instagift, the e-Gift card

Give the Gift of Downtown Dollars! Giving Downtown Dollars is kind of like giving dozens of gifts all at once. Accepted at most places throughout Downtown Santa Cruz, everyone loves getting to spend theirs at their favorite spots downtown.

In addition to the popular Downtown Dollars, we’ve also introduced a digital version that lives on your phone! It’s called Instagift, and you can gift the e-Gift Card, or buy some for yourself!