Riverwalk Engagement Plan

As part of the Coastal Watershed Council’s ongoing commitment to reconnecting a healthy San Lorenzo River watershed to a vibrant community and in response to a request from the City of Santa Cruz, the Coastal Watershed Council (CWC) has prepared this Riverwalk Engagement Plan outline. We’ll be partnering with the City to enact this short term plan in the coming weeks with a long term plan to follow. We’re measuring success of our ongoing work to re-engage the community with the Riverwalk through the Riverwalk Usage Study.

OBJECTIVE: Dramatically increase short term and ongoing utilization and enjoyment of the Santa Cruz Riverwalk by Santa Cruz residents, visitors and workers.

Immediate Activation Opportunities (through October 2016)

Riverwalk activation with family-friendly fun:

  • Voices of the River Poetry (9/24)
  • Riverwalk Usage Study observation on Thurs., Sat., & Sun. each month
  • Continued Paws in the Park dog walks along Riverwalk
  • Bike to Work/School Day along the Riverwalk (10/6)
  • Santa Cruz Dads Group Reunion Riverwalk Bike Rides (starting 9/10)
  • Seniors Walking Group (WAG) from Louden Nelson (10/6)
  • Halloween activities at the Riverwalk (10/31)
  • Neighbors Night Out Riverwalk promotion in adjacent neighborhoods (9/25)

Habitat enhancement and environmental education events:

  • River Health Days – invasive species removal (9/9, 9/30 and 10/8)
  • Adopt A Parklet maintenance day with Santa Cruz Rotary Club (9/30)
  • Make a Difference Day (10/21and 10/22)
  • Flyfishing casting clinics (End of October)
  • Citizen science water quality monitoring events at San Lorenzo River (10/11)
  • Nature tours from local fish, history, geology, ecology experts and more
  • Jessie St. Marsh informational event (10/2)

And more:

  • Initiate path striping on the Riverwalk with Public Works and other organizations
  • Work with Parks & Recreation for natural and historical interpretive signage
  • Return of the Leveelies community cleanups, with increased CWC volunteer support
  • Working with other river partners for immediate and ongoing opportunities
  • Weekly media campaign (social media, op eds, letters, events/press releases)


Stay tuned for a long-term plan of ongoing activation opportunities.