Lisa Bennett wants the next generation to rule the world financially! Come gain understanding of the importance of your personal money mindset, financial planning, credit, insurance, and the necessary education you need to make money work FOR you! March Class: Stock Market Basics [...]
Bookshop Santa Cruz is thrilled to welcome back Luis Alberto Urrea for the paperback tour of his massively successful novel, House of Broken Angels. In his final days, beloved and ailing patriarch Miguel Angel de La Cruz, affectionately called Big Angel, has summoned his entire clan for one last legendary birthday party. But as the [...]
Born and raised in Turin, Italy, to music loving parents, Roberta Gambarini grew up constantly listening to her father’s record collection. Her first vocal inspiration was Louis Armstrong and Ella Fitzgerald, but she soon discovered Sarah Vaughan, Billie Holiday, and Carmen McRae, as well as gospel and blues artists such as Mahalia Jackson and Bessie [...]
If it’s Tuesday, it must be DOWNTOWN! Downtown Tuesdays feature specials all day throughout Downtown – come relax and meet your friends in your Downtown. Click HERE for specials and special events throughout Downtown Santa Cruz. [...]
Bookshop Santa Cruz presents Katy Butler for a book discussion and signing of The Art of Dying Well where Katy Butler seeks to restore an element of the sacred to the process of dying, and provides the tools to navigate a modern medical system that is inadequately designed to meet the needs of the elderly [...]
Having garnered the reputation as one of the busiest and best bands in Minnesota’s Twin Cities region, Davina & the Vagabonds have also found a stronghold of fans in the Monterey Bay, as it’s difficult to resist bandleader Davina Sower’s vocals, piano playing and stage presence. With a blues-stomp sound punctuated by horn arrangements and infectious backbeats, [...]
A comedy showcase at Rosie McCann’s Irish Pub on the last Wednesdays of the month at 9:30pm. Hosted by Noah Gain [...]
Have you been following our Culinary Team’s progress as they learn how to make delicious meals for our Team every week? Join us Weds. 3/27 at the Santa Cruz Food Lounge to meet the DST chefs and sample a flight of arepas! All donations will go towards the continuation of this amazing program and purchasing [...]
Enjoy short, entertaining talks from different speakers on the unified topic of Beyond Borders. This event is co-created with the Research Center for the Americas (RCA). Listen to four speakers share their personal stories in quick, witty 10 minutes slots. Then, participate in a series of games to listen, share, and discuss the topics with [...]
Opening Night Film Premiere of “Singing Our Way to Freedom,” an award-winning documentary on the life and music of Chicano musician, composer and community activist, Ramon “Chunky” Sanchez. Borrowing from musical traditions on both sides of the U.S.-Mexico border, Chunky uses music and humor as powerful weapons in fighting for social justice. Opening reception at [...]
The Popular Downtown Sidewalk Sale returns this weekend with THREE days of great month-end deals. Stroll along the Avenue and the side streets, and enjoy a day of shopping and relaxing Downtown. The Sidewalk Sale happens all day, Friday Saturday & Sunday. [...]
Join us Friday, March 29th for a special tasting with Alex Corazza, CEO of Friuli Italian Wines! Originally from Codroipo in Friuli, Alex now imports, distributes, and retails the wines of his homeland throughout the state of California. We will be pouring the following selections from his portfolio: 2017 Specogna Pinot Grigio Ramato – Friuli [...]
Owning a business is a lot like being a parent; There are sleepless nights at almost every stage of the process. Sure, there are plenty of books and lots of people will give you advice, but really, you have to learn as you go, and learn fast. Then there is this notion that there is [...]
SNAP TACO COMING TO SANTA CRUZ By Deborah Luhrman January 26, 2019 – The talented team behind the Penny Ice Creamery and the Picnic Basket in Santa Cruz is gearing up to launch a new restaurant called Snap Taco in the building that used to house Assembly Restaurant. “It’s going to be a new school taco joint with flavors inspired [...]
It’s that magical month where you don’t have to go far to forage for great fungus fun. Around every corner in Downtown Santa Cruz, you’ll find mushroom based specials all month long. Visit the 45th Annual Fungus Fair on Jan 11-13th at the Louden Nelson Center, and visit the many shops and restaurants participating in [...]
The City in partnership with the Downtown Association of Santa Cruz will host the fifth annual Parking for Hope parking program Dec. 18-25. Post Date: 12/13/2018 9:00 AM FOR IMMEDIATE RELEASE Dec. 13, 2018 Contacts: Heather Sawyer,Interim Parking Program Manager, (831) 420-5184 Janice Bisgaard, CommunityRelations Specialist, (831) 420-5166 SANTA CRUZ — The City of Santa Cruz in [...]
Here it is folks, The 2018 Holiday Parade Staging order and information. Please get to your staging area location between 8:30am and 9:30am so that we can get everyone placed safely. ALL VEHICLES MUST BE IN PLACE BY 9:00am as it is difficult to maneuver through the staging area after that time. If you have [...]
The Best part of the Holidays are in Downtown Santa Cruz The Holidays are a magical time of year, and nowhere is that magic more apparent than in Downtown Santa Cruz. Throughout the season there are so many reasons to celebrate and enjoy the festivities and get all of your holiday shopping taken care of, [...]
Santa Cruz focuses on downtown city image [...]
Some of you wait all year for the Downtown Santa Cruz Holiday Parade to roll around! Good news! Online registration for the 2018 Holiday Parade is now up and running, and you can reserve your spot in this year’s annual community celebration, which will be held on the morning of Saturday, December 1st, rain or [...]
A Beautiful Downtown is a Successful Downtown. Why Beautify? Community Attachment According to a Knight Foundation study, the three main factors that lead to people loving their city and wanting to stay are: Social Offerings, Openness, and Aesthetics. How a place is presented visually has a direct impact on the level of community pride. By [...]
The Downtown Association is excited to present the second annual Downtown Party, celebrating the successes and promises of Downtown Santa Cruz, and most importantly, celebrating the Downtown Community. Join your friends and enjoy walking around downtown and discovering exciting spots with great food, spirits, entertainment, surprises and great company. The party Kicks off at 6:00pm [...]
The Alliance of Women Entrepreneurs (AWE) was officially launched this month, partnering with the Downtown Association, The City’s Economic Development Department and Bookshop Santa Cruz to bring exposure to and to celebrate the extraordinary community of women business leaders in Downtown Santa Cruz. The inagural month-long campaign culminated this week with a launch party at [...]
Slated to Open in late 2018, Alderwood Santa Cruz is the new, chef-driven restaurant by partner and Chef Jeffrey Wall serving seasonal, coastal, wood-fire cuisine. Located in downtown Santa Cruz at the former Erik’s Deli location, the space is light and airy with a soft, earth-toned palette featuring bar, dining room, and chefs counter seating. The menu [...]
As a part of Bookshop Santa Cruz’ year long Women’s Voices event, The Alliance of Women Entrepreneurs (AWE) is dedicated to women in the workplace and specifically focuses on the unique leadership and community-building strength of women business owners. AWE is focused on shining a light on the number of downtown businesses/organizations that are owned or managed by [...]
July is National Ice Cream Month and once again Downtown Santa Cruz is celebrating with a coloring contest and a chance to win a years worth of Ice Cream. Pick up a Coloring sheet at the Downtown Information Kiosk and give it your best artistic flair. Prizes will be given in a number of categories [...]
Beginning Friday, July 1st (and during the entire month of July), the famous children’s book character in the striped shirt and black-rimmed specs is visiting local businesses throughout Downtown. Anyone who wishes to participate can pick up a “Find Waldo Local in Santa Cruz!” Passport at Bookshop Santa Cruz, the Downtown Information Kiosk or any [...]
The City of Santa Cruz welcomes young and old to a Street Smarts Family Bike Ride through town and along the Santa Cruz Riverwalk to the Penny Ice Creamery for free ice cream. Ecology Action leads Mayor Terrazas, Santa Cruz Police officers in uniform and you! on the community ride. Date: 06/30/2018 10:00 AM – 12:00 [...]
Fighting Homelessness in Santa Cruz The Downtown Association of Santa Cruz has been a champion of the DST program for quite some time with its Executive Director, Chip, raising funds through business and individual donors to show its commitment to the City Council, City Manager, and all members of the Santa Cruz community that they [...]
A group of “Civic minded people” gathered this morning at the Santa Cruz Civic Auditorium to announce the launch of a community effort to renovate the WPA project and renew the Auditorium as the region’s premier Performance Arts and Cultural Center The renovation plans include modern systems, new safety measures and a higher level of comfort [...]
By Edible Monterey Bay May 1, 2018 – A taste of Mardi Gras is coming to the already carnival-like scene on Pacific Ave. in Santa Cruz. Roux Dat Cajun Creole—which operates a bricks and mortar restaurant near the Capitola Mall—has leased the kiosk in front of Bookshop Santa Cruz and is getting ready to open later this [...]
