Parking for Hope
From December 18-Dec 24 revenue from Downtown Parking meters supports the great work of HOPE Services. Last year the Downtown meters raised over $30,000 for the HOPE services litter abatement crew. [...]
UPCOMING EVENTS
Santa’s Reindeer Round-up
Dec 1 – Dec 23 Santa Needs your help!!! It seems the whole team of reindeer is hidden in stores throughout Downtown Santa Cruz. Help him find them before his big night! Pick up a map at the Downtown Information Kiosk at 1130 Pacific Avenue, have fun with this scavenger hunt and you could win [...]
Munching with Mozart
Munching with Mozart and Friends is a free monthly noontime concert series at the Downtown Branch. Join us at 12:10 on the third Thursday of every month to hear local musicians play your favorite classical pieces. Munching With Mozart and Friends is sponsored by the Friends of the Santa Cruz Public Libraries and the Santa [...]
30th Anniversary of Windham Hill’s Winter Solstice with William Ackerman, Barbara Higbie & Alex de Grassi at Rio Theatre
Celebrate the winter solstice and its warm traditions with a concert of original and traditional acoustic music drawn from the multi-platinum selling Winter Solstice series as well as their many solo releases. Windham Hill founder and Grammy-winning guitarist, Will Ackerman, and Grammy Award-nominated singer, fiddler, pianist, and songwriter Barbara Higbie, Grammy-nominated guitarist, composer Alex de Grassi [...]
Toy Trains 2018
Experience a mini-universe of model trains that delight the young and the young at heart. Hear the roar as the diesel starts up, the blast of the mighty horn, the squeal of the brakes as these tiny trains slow for a curve and the chatter between the engineer and the control tower. Toy trains have [...]
CANCELLED – Downtown Santa Cruz Outdoor Movies
CANCELLED! Celebrate the holiday season with free, family-friendly outdoor movies Downtown, in the Library parking lot every Friday evening between November 23rd and December 21st. Chairs can be set up at 5:30pm and movies start at 6pm. Please bring low chairs to sit on. There will be a snack bar offering popcorn, hot chocolate [...]
Kianti’s Holiday Performance
Kianti’s brings “The Nightmare Before Christmas” to life. We assure you our show will be full of Halloween frights and Christmas delights. Holiday performances every Friday and Saturday night from Thanksgiving to the New Year. Show times approximately 6:00 & 8:00 pm (times do vary). kiantis.com/events https://www.facebook.com/events/2209482612664826/ [...]
Grateful Shred at The Catalyst Club
Grateful Shred live at the Catalyst Club on Friday, December 21st! Tickets On Sale THIS Friday, October 5 at 10 am PST! Venue: The Catalyst Club 1011 Pacific Ave, Santa Cruz, CA 95060 Tickets + Info: TICKET LINK: https://ticketf.ly/2DTFYnU Ages 21+ Doors 8:30pm / Show 9pm Tickets: $20 https://www.facebook.com/events/452782695210764/ [...]
Visits with Santa at Marini’s Candies
No matter how old you are, if you were a kid In Santa Cruz, you probably visited the Jolly fellow himself at Marini’s Candies on Pacific Avenue. Well, it turns out, enough of us must have been nice this year, because he’s coming back. Stop in for a relaxed, not rushed visit and photo with [...]
NFL Sundays at Woodstock’s Pizza
Bringing you all things NFL, all season long! + Opening Early at 10 AM on all NFL Sundays so you don’t miss a minute + All You Can Eat Slices (10 AM – 3 PM): as many cheese and pepperoni slices as you can eat for just $8.95 + Happy Hour, Half-Priced Pitchers during all [...]
Downtown Tuesday
If it’s Tuesday, it must be DOWNTOWN! Downtown Tuesdays feature specials all day throughout Downtown – come relax and meet your friends in your Downtown. Click HERE for specials and special events throughout Downtown Santa Cruz. [...]
Tuesday night is your night
every tuesday night cafe mare will have happy hour all night! come by to discover the chef&bartender goodies [...]
RECENT NEWS
Santa Cruz Hosts Parking for Hope Program Dec. 18-25
The City in partnership with the Downtown Association of Santa Cruz will host the fifth annual Parking for Hope parking program Dec. 18-25. Post Date: 12/13/2018 9:00 AM FOR IMMEDIATE RELEASE Dec. 13, 2018 Contacts: Heather Sawyer,Interim Parking Program Manager, (831) 420-5184 Janice Bisgaard, CommunityRelations Specialist, (831) 420-5166 SANTA CRUZ — The City of Santa Cruz in [...]
2018 Parade Order
Here it is folks, The 2018 Holiday Parade Staging order and information. Please get to your staging area location between 8:30am and 9:30am so that we can get everyone placed safely. ALL VEHICLES MUST BE IN PLACE BY 9:00am as it is difficult to maneuver through the staging area after that time. If you have [...]
Downtown Holidays Events
The Best part of the Holidays are in Downtown Santa Cruz The Holidays are a magical time of year, and nowhere is that magic more apparent than in Downtown Santa Cruz. Throughout the season there are so many reasons to celebrate and enjoy the festivities and get all of your holiday shopping taken care of, [...]
Downtown Maintenance and Beautification – Santa Cruz Sentinel
Santa Cruz focuses on downtown city image [...]
2018 Holiday Parade Registration
Some of you wait all year for the Downtown Santa Cruz Holiday Parade to roll around! Good news! Online registration for the 2018 Holiday Parade is now up and running, and you can reserve your spot in this year’s annual community celebration, which will be held on the morning of Saturday, December 1st, rain or [...]
Downtown Beautification
A Beautiful Downtown is a Successful Downtown. Why Beautify? Community Attachment According to a Knight Foundation study, the three main factors that lead to people loving their city and wanting to stay are: Social Offerings, Openness, and Aesthetics. How a place is presented visually has a direct impact on the level of community pride. By [...]
2018 Downtown Party
The Downtown Association is excited to present the second annual Downtown Party, celebrating the successes and promises of Downtown Santa Cruz, and most importantly, celebrating the Downtown Community. Join your friends and enjoy walking around downtown and discovering exciting spots with great food, spirits, entertainment, surprises and great company. The party Kicks off at 6:00pm [...]
Downtown “Pre-Am” Call to Artists
Calling All Artists, Designers, Engineers, Creators and other Makers of Magic. The Downtown Association invites you to submit a proposal for the Second Annual Downtown Santa Cruz “Pre Am” Mini golf tournament. We are looking for 18 mini golf course hole designs to be paired and installed in 18 stores in Downtown Santa Cruz. Designers [...]
AWE Inspiring event
The Alliance of Women Entrepreneurs (AWE) was officially launched this month, partnering with the Downtown Association, The City’s Economic Development Department and Bookshop Santa Cruz to bring exposure to and to celebrate the extraordinary community of women business leaders in Downtown Santa Cruz. The inagural month-long campaign culminated this week with a launch party at [...]
New Restaurant Opening in Downtown Santa Cruz!
Slated to Open in late 2018, Alderwood Santa Cruz is the new, chef-driven restaurant by partner and Chef Jeffrey Wall serving seasonal, coastal, wood-fire cuisine. Located in downtown Santa Cruz at the former Erik’s Deli location, the space is light and airy with a soft, earth-toned palette featuring bar, dining room, and chefs counter seating. The menu [...]
Alliance of Women Entrepreneurs
As a part of Bookshop Santa Cruz’ year long Women’s Voices event, The Alliance of Women Entrepreneurs (AWE) is dedicated to women in the workplace and specifically focuses on the unique leadership and community-building strength of women business owners. AWE is focused on shining a light on the number of downtown businesses/organizations that are owned or managed by [...]
Ice Cream Month Coloring Contest!
July is National Ice Cream Month and once again Downtown Santa Cruz is celebrating with a coloring contest and a chance to win a years worth of Ice Cream. Pick up a Coloring sheet at the Downtown Information Kiosk and give it your best artistic flair. Prizes will be given in a number of categories [...]
Waldo is missing again!
Beginning Friday, July 1st (and during the entire month of July), the famous children’s book character in the striped shirt and black-rimmed specs is visiting local businesses throughout Downtown. Anyone who wishes to participate can pick up a “Find Waldo Local in Santa Cruz!” Passport at Bookshop Santa Cruz, the Downtown Information Kiosk or any [...]
Street Smarts Family Bike Ride
The City of Santa Cruz welcomes young and old to a Street Smarts Family Bike Ride through town and along the Santa Cruz Riverwalk to the Penny Ice Creamery for free ice cream. Ecology Action leads Mayor Terrazas, Santa Cruz Police officers in uniform and you! on the community ride. Date: 06/30/2018 10:00 AM – 12:00 [...]
Downtown Streets Team
Fighting Homelessness in Santa Cruz The Downtown Association of Santa Cruz has been a champion of the DST program for quite some time with its Executive Director, Chip, raising funds through business and individual donors to show its commitment to the City Council, City Manager, and all members of the Santa Cruz community that they [...]
Friends of the Civic Auditorium launch renovation effort
A group of “Civic minded people” gathered this morning at the Santa Cruz Civic Auditorium to announce the launch of a community effort to renovate the WPA project and renew the Auditorium as the region’s premier Performance Arts and Cultural Center The renovation plans include modern systems, new safety measures and a higher level of comfort [...]
Roux Dat to Open On Pacific Ave. in Santa Cruz
By Edible Monterey Bay May 1, 2018 – A taste of Mardi Gras is coming to the already carnival-like scene on Pacific Ave. in Santa Cruz. Roux Dat Cajun Creole—which operates a bricks and mortar restaurant near the Capitola Mall—has leased the kiosk in front of Bookshop Santa Cruz and is getting ready to open later this [...]
Fybr brings Bamboo to Downtown
The 1500 block of Pacific Avenue has come alive with some great new shops and is quickly becoming quite a shopping destination. Just north of long time favorite Bookshop Santa Cruz, the opportunities are abundant and exciting. Bhody has an artfully curated selection of unique products from around the world, each with meaningful and fascinating [...]
#SundayFunday – May 2oth 11am-5pm
The Downtown Association of Santa Cruz will be hosting #SundayFunday to celebrate all things millennial! A fun day highlighting the culture(s) of today’s young people with all day brunch deals, mimosa deals, rosé wine deals, a doggo dreamland (puppy playground), retail store discounts, games, photo booth, an Instagram contest, and live music at Abbott Square. From [...]
Kids Day Returns To Downtown Santa Cruz.
The Downtown Association of Santa Cruz is excited to present the return of Kids Day Downtown, a day long festival of activities, events and entertainment just for kids. The sidewalks of Downtown Santa Cruz will be filled with exhibitors, free activities, and entertainment, plus in store activities and specials throughout downtown at your favorite businesses. [...]
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Santa at Marini's
Downtown Dollars & Digital Downtown Dollars
