Downtown Santa Cruz

Cabrillo Festival of Contemporary Music Jul 15, 2014 The Cabrillo Festival of Contemporary Music returns to Downtown Santa Cruz for its 52nd season. Experience America’s longest running festival dedicated to new music for orchestra August 1-10, 2014, with open rehearsals beginning July 27. Join Music Director & Conductor Marin Alsop in an extraordinary offering of new music and a remarkable lineup of guest […]

Kids Week Downtown Jul 09, 2014 July 27th – August 3rd is officially Kids Week in Downtown Santa Cruz. Enjoy movies, classes, specials and fun things to do and see. Parents also welcome. More information HERE! Downtown Santa Cruz is a great destination for the whole family. During the week of Sunday, July 27th through Sunday, August 3rd, our […]

Where’s Waldo? In Downtown Santa Cruz! Jul 01, 2014 Beginning Tuesday, July 1st (and during the entire month of July), the famous children’s book character in the striped shirt and black-rimmed specs is visiting local businesses throughout our community. Sponsored by Bookshop Santa Cruz and the Downtown Association of Santa Cruz, Waldo figures will be well-hidden in local business establishments including Bookshop Santa Cruz, […]

Ice Cream Month Jun 18, 2014 July is National Ice Cream Month, and Downtown Santa Cruz is the most delicious place to celebrate. Visit our participating ice cream spots, pick up a punch card, join in the raffle and YOU could win Free Ice Cream for a Year! Between July 1-27, visit one of our five Downtown Santa Cruz ice cream […]

The Downtown Santa Cruz Bumper Sticker Feb 19, 2014 Perfect for your bumper, suitcase, notebook, locker, refrigerator – anywhere you want to spread your Downtown Santa Cruz love! Available at the Info Kiosk and select Downtown merchants.

Nickelodeon Theatres, Downtown Association present ‘Date Night Santa Cruz’ Dec 17, 2013 By Jondi Gumz This article first appeared in the Santa Cruz Sentinel on 12/14/2013 SANTA CRUZ — You can do it in Los Angeles, you can do it in Phoenix, and you can do in Columbus, Ohio. Starting Monday, you can do it in downtown Santa Cruz. Date Night Santa Cruz, two movie tickets plus […]

Downtown Info Kiosk - May 21, 2012 Have you ever wandered down Pacific Avenue wondering, “Where can I find a refreshing bubble tea, birthday card for my second cousin, and have a key copied?” We have answers to those and other Downtown questions! The Downtown Association of Santa Cruz hosts the Downtown Information Kiosk. With full-time professional staff at the kiosk, located […]

What’s New Downtown

Museum of Art & History unveils new vision for Abbott Square

By Terri Morgan, posted 7/11/14 at SantaCruzSentinel.com SANTA CRUZ >> The dreams of the couple who helped redesign the downtown district more than 40 years ago are finally coming true on a property that bears their name. When Chuck Abbott, with the help of his wife Esther, began working to transform Pacific Avenue and the […]

New Leaf Founder Honored

From Jondi Gumz – Santa Cruz Sentinel Scott Roseman, co-founder of New Leaf Community Markets and a pioneer in organic and natural food, is the inaugural winner of the “Service to the Industry” award presented by the Independent Natural Food Retailers Association. The award, which recognizes “leadership and values that have a widespread impact on […]

Rittenhouse Building in Santa Cruz signs Looker as tenant

by Jondi Gumz, Santa Cruz Sentinel Looker, fast-growing tech startup in big data, aims to move in by Oct. 1 SANTA CRUZ, CA June 24, 2014 Tech startup Looker has become the first tenant at the E.C. Rittenhouse Building, which has sat empty for six years in downtown Santa Cruz after the economic crash. “We’ll […]

Santa Cruz: Jewel of the Central Coast

by Richard Scheinin for the Desert Sun, posted May 17, 2014 Oh, Santa Cruz, it’s your betwixtness that defines you. Culture and counterculture. Forest and sea. Surfers and professors. (Or surfers who are professors.) You are quirky, funky and laid-back, yes. But you also have superb restaurants, repertory movie houses that rival San Francisco’s (The […]