The Santa Cruz Food Truck Parties are back with a twist – as the food trucks are on the move and going to three different Santa Cruz Parks. The kick-off event will be held at San Lorenzo Park on Thursday, May 23, 5-8pm. The food vendors include: Union, Shockwave, El Buen Taco, Drunk Monkeys, [...]
Bookshop Santa Cruz is pleased to present Golden State Warriors insider and bestselling author Marcus Thompson with his book KD: Kevin Durant’s Relentless Pursuit to Be the Greatest, the definitive biography of one of the most extraordinary basketball players in NBA history—Kevin Durant. This event is cosponsored by the Santa Cruz Warriors. The NBA has [...]
Internationally renowned violinist, composer, and two-time Grammy Award-winner Mads Tolling is celebrating the music of the 1960s “Mad Men” era with his own distinctive style and innovative flair. It is a fun and exciting program that is at once nostalgic as well as contemporary. So how did a Danish classical violin student growing up in Copenhagen in [...]
Join Showbiz and friends as we mark the passage of the third year since the day that changed us forever. As we commemorate Harambe here at the Santa Cruz Clock Tower, we would like to invite you to join us in honoring the families affected by his death and commemorating the anniversary in your own [...]
The Popular Downtown Sidewalk Sale returns this weekend with FOUR days of great month-end deals. Stroll along the Avenue and the side streets, and enjoy a day of shopping and relaxing Downtown. The Memorial Day Sidewalk Sale happens all day, Friday, Saturday & Sunday AND Monday. [...]
If you can dream we can build it. Take over the museum with epic fort building for Friday Make Night. Get all the event details at: https://santacruzmah.org/events/fort/2019/05/24 $10 Includes Museum Admission | Free for Members [...]
Enjoy live music from The Live Oak Jam Band out in Abbott Square. santacruzmah.org/events/live-oak-jam/2019/05/24 Grab a tasty meal or delicious beverage in Abbott Square Market. Explore the interactive art and history exhibitions just a few steps away inside the Santa Cruz Museum of Art & History. Run into old friends and make new ones in [...]
The Venardos Circus is coming to San Lorenzo Park along the Riverwalk in Santa Cruz CA, May 24th – June 9th. This unique, family-oriented traveling circus troupe has been touring the country for four years and was recently featured on CBS Sunday Morning! 🎩 Created by former Ringling Bros. Ringmaster Kevin Venardos, this animal-free circus [...]
Slaid Cleaves spins stories with a novelist’s eye and a poet’s heart. Twenty years into his career, the celebrated songwriter’s Still Fighting the War spotlights an artist in peak form. Cleaves’ seamless new collection delivers vivid snapshots as wildly cinematic as they are carefully chiseled. Dress William Faulkner with faded jeans and a worn six-string for [...]
Learn how to make hammered brass hoops and tassels from start to finish in this two hour jewelry making workshop! Cost: $60.00 Registration: Must register in advance online at https://www.allhandsworkshops.com/events/2019/5/25/hammered-brass-and-tassel-earrings In this workshop, we will: – design and form hoops or other fun shapes – hammer and harden the brass – create a hoop closure [...]
Enjoy live music from Plan B out in Abbott Square. santacruzmah.org/events/planb/2019/05/25 Grab a tasty meal or delicious beverage in Abbott Square Market. Explore the interactive art and history exhibitions just a few steps away inside the Santa Cruz Museum of Art & History. Run into old friends and make new ones in the plaza. Free [...]
The Plan B organ trio fuses together elements of soul, jazz, blues, funk and R&B. Their performances feature classic tunes from masters of the genre including Jimmy Smith, Groove Holmes, Jack McDuff, Dr. Lonnie Smith, and Larry Young, Jr. Celebrate the sounds of Hammond B3 soul-jazz! FREE! Co-Created by Santa Cruz MAH & Kuumbwa Jazz Partake in [...]
By Amber Turpin May 14, 2019 – I would imagine that choosing a name for a hybrid independent used bookstore, natural wine bar and California-French restaurant would be challenging. With so many literary and culinary references, the options are potentially endless. But for lifelong friends Jess LoPrete and Andrew Sivak, who have joined forces to open [...]
Make sure to check out the feature about Soif in Santa Cruz Style Magazine, Spring 2019 edition, pg. 42! http://www.santacruzstyle.net/flip_book/magazine/#page/44 [...]
Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities. The Downtown Association, in partnership with Growing Up in Santa Cruz presented an afternoon of kid centric fun on Pacific Avenue, Cooper Street and in stores around the Downtown. Performances and exhibitions from Lairds Academy, [...]
Owning a business is a lot like being a parent; There are sleepless nights at almost every stage of the process. Sure, there are plenty of books and lots of people will give you advice, but really, you have to learn as you go, and learn fast. Then there is this notion that there is [...]
SNAP TACO COMING TO SANTA CRUZ By Deborah Luhrman January 26, 2019 – The talented team behind the Penny Ice Creamery and the Picnic Basket in Santa Cruz is gearing up to launch a new restaurant called Snap Taco in the building that used to house Assembly Restaurant. “It’s going to be a new school taco joint with flavors inspired [...]
It’s that magical month where you don’t have to go far to forage for great fungus fun. Around every corner in Downtown Santa Cruz, you’ll find mushroom based specials all month long. Visit the 45th Annual Fungus Fair on Jan 11-13th at the Louden Nelson Center, and visit the many shops and restaurants participating in [...]
The City in partnership with the Downtown Association of Santa Cruz will host the fifth annual Parking for Hope parking program Dec. 18-25. Post Date: 12/13/2018 9:00 AM FOR IMMEDIATE RELEASE Dec. 13, 2018 Contacts: Heather Sawyer,Interim Parking Program Manager, (831) 420-5184 Janice Bisgaard, CommunityRelations Specialist, (831) 420-5166 SANTA CRUZ — The City of Santa Cruz in [...]
Here it is folks, The 2018 Holiday Parade Staging order and information. Please get to your staging area location between 8:30am and 9:30am so that we can get everyone placed safely. ALL VEHICLES MUST BE IN PLACE BY 9:00am as it is difficult to maneuver through the staging area after that time. If you have [...]
The Best part of the Holidays are in Downtown Santa Cruz The Holidays are a magical time of year, and nowhere is that magic more apparent than in Downtown Santa Cruz. Throughout the season there are so many reasons to celebrate and enjoy the festivities and get all of your holiday shopping taken care of, [...]
Santa Cruz focuses on downtown city image [...]
Some of you wait all year for the Downtown Santa Cruz Holiday Parade to roll around! Good news! Online registration for the 2018 Holiday Parade is now up and running, and you can reserve your spot in this year’s annual community celebration, which will be held on the morning of Saturday, December 1st, rain or [...]
A Beautiful Downtown is a Successful Downtown. Why Beautify? Community Attachment According to a Knight Foundation study, the three main factors that lead to people loving their city and wanting to stay are: Social Offerings, Openness, and Aesthetics. How a place is presented visually has a direct impact on the level of community pride. By [...]
The Downtown Association is excited to present the second annual Downtown Party, celebrating the successes and promises of Downtown Santa Cruz, and most importantly, celebrating the Downtown Community. Join your friends and enjoy walking around downtown and discovering exciting spots with great food, spirits, entertainment, surprises and great company. The party Kicks off at 6:00pm [...]
The Alliance of Women Entrepreneurs (AWE) was officially launched this month, partnering with the Downtown Association, The City’s Economic Development Department and Bookshop Santa Cruz to bring exposure to and to celebrate the extraordinary community of women business leaders in Downtown Santa Cruz. The inagural month-long campaign culminated this week with a launch party at [...]
Slated to Open in late 2018, Alderwood Santa Cruz is the new, chef-driven restaurant by partner and Chef Jeffrey Wall serving seasonal, coastal, wood-fire cuisine. Located in downtown Santa Cruz at the former Erik’s Deli location, the space is light and airy with a soft, earth-toned palette featuring bar, dining room, and chefs counter seating. The menu [...]
As a part of Bookshop Santa Cruz’ year long Women’s Voices event, The Alliance of Women Entrepreneurs (AWE) is dedicated to women in the workplace and specifically focuses on the unique leadership and community-building strength of women business owners. AWE is focused on shining a light on the number of downtown businesses/organizations that are owned or managed by [...]
July is National Ice Cream Month and once again Downtown Santa Cruz is celebrating with a coloring contest and a chance to win a years worth of Ice Cream. Pick up a Coloring sheet at the Downtown Information Kiosk and give it your best artistic flair. Prizes will be given in a number of categories [...]
Beginning Friday, July 1st (and during the entire month of July), the famous children’s book character in the striped shirt and black-rimmed specs is visiting local businesses throughout Downtown. Anyone who wishes to participate can pick up a “Find Waldo Local in Santa Cruz!” Passport at Bookshop Santa Cruz, the Downtown Information Kiosk or any [...]
The City of Santa Cruz welcomes young and old to a Street Smarts Family Bike Ride through town and along the Santa Cruz Riverwalk to the Penny Ice Creamery for free ice cream. Ecology Action leads Mayor Terrazas, Santa Cruz Police officers in uniform and you! on the community ride. Date: 06/30/2018 10:00 AM – 12:00 [...]
