– Downtown Ambassadors – 831-430-6311

Downtown Ambassadors make the rounds everyday in Downtown Santa Cruz, to provide a welcoming and friendly presence, offer helpful information to visitors and generally help to keep downtown looking and feeling great.

Ambassadors work seven days a week serving Pacific Avenue and side streets with the goal of supporting a positive experience for visitors, employees, residents and others spending time in the Downtown district. Working closely with the many agencies who support the Downtown district, the Ambassadors will be a valuable link for the business community as well as a welcoming face for visitors.

Downtown Ambassadors are an extension of the businesses in the Downtown District. Funded by the Downtown Management Corporation and administered by the Downtown Association, the Downtown Ambassadors extend the customer service of the businesses out onto the sidewalks along Pacific Avenue and the side streets. A customer’s experience doesn’t begin and end at the threshold of your favorite restaurant or retail store. Ambassadors strive to provide positive and memorable experiences for everyone in Downtown Santa Cruz, whether they are visiting from another part of the world, or they live and work in the neighborhood. 

The Downtown Ambassadors are funded through an assessment of properties on Pacific Avenue and side streets, one block in either direction, between Laurel Street and Water Street. The Assessment is managed by the Downtown Management Corporation of Santa Cruz.


There are several ways to contact the Downtown Ambassadors.

Monday-Sunday between 10am-6pm (Fall/Winter)* or
10am-8pm (Spring/Summer) you can call or text 430-6311.
Email Ambassadors@downtownSantaCruz.com

11/21/18: Close early

11/22/18: CLOSED

12/24/18: Close early

12/25/18: CLOSED

12/31/18: Close early

1/1/19: Close early

See Click Fix

If you’re “Appy” and you know it, you can download our Downtown Community App, hosted by “SeeClickFix”, which will connect you to your Downtown Ambassadors, keep you updated on downtown information and provide a convenient portal for reporting non-emergency landscape issues like messes left on the sidewalk, abandoned bicycles, damaged benches, or anything that needs non-enforcement attention in the neighborhood.

Downtown Ambassadors will work with the appropriate team or resource to help find a resolution to the issue in a timely manner.

You can also report issues below:






If form is not loading click here


We are always looking for good people! Click HERE for the Downtown Ambassador job description and application



Sign up for Weekly Updates