Alliance of Women Entrepreneurs

As a part of Bookshop Santa Cruz’ year long Women’s Voices event, the month of July has been dedicated to women in the workplace and specifically focuses on the unique leadership and community-building strength of women business owners.

The month-long event also coincides with the official launch of The Alliance of Women Entrepreneurs: Building Community in Downtown Santa Cruz (AWE)

AWE is focused on shining a light on the number of downtown businesses/organizations that are owned or managed by women. Santa Cruz Photographer Mara Milam captured some of these amazing and dynamic women.

As part of the Women’s Voices campaign, for the entire month of July, participating AWE businesses will showcase their female leaders with “Downtown Women’s Voices” posters in their windows. Read Profiles here.

Win Great Prizes

We also invite you to take the AWE Passport Challenge by visiting participating AWE businesses downtown (see list below) —you might win a great prize from one of the businesses! Pick up a passport at Bookshop Santa Cruz, the Downtown Information Kiosk, or any of the participating AWE members.

Launch Party!

SAVE THE DATE: We hope you can join us on Wednesday, July 25th, at 7:00 to celebrate the launch of AWE at Assembly restaurant, 1108 Pacific Avenue. There will be appetizers, fabulous prizes, and great conversation. Mix, mingle, and get to know Downtown’s Women-Led Businesses. This is a free event, but space is limited. Please RSVP to reserve your spot now.


AWE Passport Challenge Participants:

Agile Monkey

Bookshop Santa Cruz

Dell Williams Jewelers

Stripe & Stripe Men

Penny Ice Creamery & Assembly

Coastal Watershed Council

Vitality Wellness Center

Botanic and Luxe

Pacific Trading Co.

Plaza Lane Optometry


Luma Yoga

The True Olive Connection

Artisans Gallery

Cabrillo Festival for Contemporary Music

99 Bottles

Yarn Shop Santa Cruz

Pacific Cookie Company

Pure Pleasure

Buttercup Cakes & Farmhouse Frosting

Project Purr’s Rescued Treasures

Lupulo Craft Beer House


Yoso Wellness Spa

NOURISH Yoga and Wellness Center

Shoe Fetish



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