Downtown Association Of Santa Cruz

Downtown Santa Cruz is a ‘Business Improvement District‘ established to promote commerce and provide an environment compatible with doing business. Business operators in the district contribute an assessment which is allocated by the Downtown Association Board of Directors to further the mission of the Downtown Association. The Board of Directors is comprised of, and elected by, assessed business owners in Downtown Santa Cruz.

DTA Board 2016 Retreat 2
Downtown Association Board and Staff at 2016 planning retreat

The primary function of the Downtown Association is to promote Downtown through events, advertising and other programs as the Board of Directors deem suitable form time to time.

The Downtown Association also advocates for businesses and serves as a representative with government agencies and other organizations when addressing issues specific or pertinent to the Mission of the Downtown Association.

If you are a member of the Downtown Association and are interested in participating on a committee or serving as a Board Member, simply come to a meeting – or contact any of the current Board Members to learn more, or contact the Executive Director:

Downtown Association Board Meetings are held from 8:30 am-10:00 am on the third Tuesday of each month (excluding December), at 101 Cooper Street. Meetings are open to all members and participation is greatly encouraged.

To provide leadership, in order to create, promote and develop downtown as a vibrant and successful business, entertainment, residential and community center


Downtown Association Board of Directors

Board Chair
Emiley Stake, Woodstock’s Pizza

Vice Chair
Sally Kane, Santa Cruz Food Lounge

Promotions and Marketing Chair

Social and Legislative Committee Chair
Sally Kane, Santa Cruz Food Lounge

At-Large Directors
Stuyvie Bearns Esteva, Lupulo Craft Beer House
Patrice Boyle, Soif Wine Bar and Merchant
Ariel Carlson, Botanic and Luxe
Janis Coulter, Cognito Clothing
Angie Smith, Homeless Garden Project
Cara Pearson, Pacific Cookie Company
David Guzman, David Lyng Realty
Valerie Moselle, Luma Yoga
Jennalee Dahlen, Yoso Wellness Spa
Suna Lock, Stripe and Stripe Men

Downtown Association Staff
Chip, Executive Director
Sonja Brunner, Director of Operations

Downtown Information Kiosk Concierges:
Alan Savat

Downtown Association Meetings

The Downtown Association Board of Directors meets every month on the 3rd Tuesday of the month.

The Social and Legislative Committee meets on the 1st Tuesday of the month.

The Marketing and Promotions Committee meets on the 4th Tuesday of the month.

All meetings are held from 8:30 am-10:00 am at the Downtown Association Of Santa Cruz office located at 740 Front St. #160, inside the Galleria Building, (unless otherwise noted)

Programs of the Downtown Association

Downtown Dollars
Downtown Tuesdays
Downtown Marketing
Holiday events and Marketing
Information Kiosk
Small business Survival Skills Workshops
Downtown – Beach Trolley
Downtown Ambassador Program

FY 2018-2019 Workplan

FY 2018-2019 Budget





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