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Apparel in Santa Cruz

  • A Brighter World

    A Santa Cruz original Tie-Dye shop, studio, and learning center. Located at 119 Walnut in Downtown Santa Cruz. In the fall of 1987, I learned the basics of tie-dyeing.  Soon after, we began making bandanas to sell at Grateful Dead concerts across the country. I did this for the next 8 Read more [...] [...]

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  • Academy of Arcana

    Academy of Arcana Myth, Magick, and Mysterie! Shop the curiosities, visit the mysteries, explore the illuminarium, be a member, become a wizard. Oh yes, it’s real. Academy of Arcana opened it’s doors on Front Street in Downtown Santa Cruz at the end of 2015. They have a library and museum, Read more [...] [...]

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  • Avatar Imports, LLC

    Avatar Imports believes that giving impoverished people the opportunity to raise their standard of living and learn viable working skills is a first step towards empowerment that can have a positive impact on a community. That’s why Avatar Imports joined the fair trade movement and past member of the Fair Read more [...] [...]

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  • Berdels

    Berdels is a men’s clothing and skate shop showcasing local brands and local artists you can’t find elsewhere. Like Alex Schaffer Czech, who lives in Santa Cruz, teaches art at Los Gatos High, and sells a boutique line of T-shirts under the name Uroko. Brands at the shop include Ventana Read more [...] [...]

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  • Bhody

    Opened in August 2016, BHODY is a sustainable and ethical lifestyle retail store for the home and body. Premium, well designed apparel & natural bodycare products for Men, Women & Children. Located at 1526 Pacific Ave, Santa Cruz, California 95060 Hours of Operation: 10:00am – 8:30pm Everyday 831-800-1626 [...]

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  • Bubble Lounge

    Bubble Lounge is every woman’s dream store. We specialize in cosmetics, activewear, yoga clothing, and designer denim with such brands as Goddesswear, Lucy, Alo, Beyond Yoga, Hudson, Bare Escentuals, NYX and much more. 1315 Pacific Avenue Santa Cruz, CA 831 427-3600 www.bubbleloungesc.com [...]

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  • Bunny’s Shoes

    Bunny’s Shoes always has the latest in women’s fashion. There are too many vendors to name, but here are a few… Ugg Australia, Steve Madden, 9 West, Lucky Brand, Steven, Jeffrey Campbell, Mia, Seychelles, Reaction by Kenneth Cole, Betsy Johnson, Miz Mooz, Fergie, Big Buddah, Rocket Dog, Blowfish, Irregular Choice, Read more [...] [...]

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  • Byzantine Jewelry

    Our goal is to provide you with a quick, courteous and honest jewelry buying service. Our evaluations are fast, accurate, and guaranteed to be higher than any other estate buying service. Whatever your  jewelry needs, our goal is to service that need and maintain the highest ethical standards in the Read more [...] [...]

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  • Camouflage

    For nearly 30 years Camouflage, Inc. has been a fun, sex-positive, and inclusive space that offers a variety of goods and services to those that are looking to learn more about their sexuality and sexual practices. Camouflage is dedicated to providing an extraordinary shopping experience, creating a unique space where Read more [...] [...]

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  • Cognito Clothing

    COGNITO CLOTHING VINTAGE TO MODERN … FOR MEN & WOMEN Established in 1982, Cognito offers a unique collection of clothing, costumes, wigs, and accessories of all kinds. We have many styles from the mild to the wild & the adventurous to classic elegance. Menswear includes formal wear sales and rentals, Read more [...] [...]

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  • Crossroads Trading Co., Inc.

    Fashion Recycled Crossroads is a new and recycled fashion retailer that has been serving its fashionable and environmentally conscious customers since 1991. We are headquartered in Berkeley, California, and our first store opened in San Francisco on Fillmore Street. Today we have 29 retail locations that span the San Francisco Read more [...] [...]

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  • Dell Williams Jewelers

    Established in 1927, Dell Williams Jewelers is a third generation store in downtown Santa Cruz. The store is well known for its superior quality merchandise and friendly professional service. The extensive showroom features fine diamond and colored stone jewelry in gold and platinum, and some of the most prestigious watches Read more [...] [...]

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  • Eco Goods

    Locals and visitors alike recognize Santa Cruz as an environmentally conscious community active in a growing green consumerism movement. However many people may not know that Santa Cruz has been home to an innovative green store for over 20 years. The store is called Eco Goods, and it was first opened by local couple Read more [...] [...]

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  • Forever 21

    Forever 21 is the go-to retailer for the latest trends, must-have styles & the hottest deals for young women. The Downtown Santa Cruz location also carries menswear and kidswear. 1200 Pacific Ave. (831) 425-1397 www.forever21.com [...]

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  • Gap

    Gap in Downtown Santa Cruz is a men’s and women’s clothing store. American Optimism is our attitude. Casual style is our aesthetic. Clean and confident, comfortable and accessible, classic and modern. It’s the quintessential expression of Gap brought to life through iconic clothing. Our collections are a modern interpretation of Read more [...] [...]

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  • Gap Kids

    Welcome to GAP Kids! The all-American classic style is combined with the quality of fabrics and the perfect fit that your little one will enjoy at home, at the playground and in the classroom. Adherence to brand values and versatility are qualities which have turned kids selections into one of Read more [...] [...]

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  • Goodwill

    Contemporary in design and organized for customer ease Goodwill stores offer a refreshing and exciting shopping experience. Each item is unique and each rack holds countless treasures waiting to be discovered. Patronizing Goodwill stores is a way to purchase quality merchandise at affordable prices while supporting socially and environmentally worthwhile Read more [...] [...]

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  • Graffix Pleasure

    Body jewelry and smoke shop. The front of the shop is dedicated to shirts and jewelry, as well as an experienced piercer who is on the premises daily (Monday is his only day off). Our piercer can pierce any part of the body that you want and has twelve plus Read more [...] [...]

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  • Heavenly Couture

    Welcome to Heavenly Couture, where we offer Couture Clothes at Heavenly Prices. We are a fashion forward and innovative brand providing high quality fashion apparel and accessories. With store locations throughout California and Florida, we now serve our customers online. Heavenly Couture is a small family owned business that started as a small Read more [...] [...]

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  • Jewels on Pacific

    Jewels on Pacific Avenue is a gallery-style boutique for women. This business features an elegant display of jewelry, apparel and dresses. The boutique represents local artists and designers, and specializes in bridal and prom wear. Jewels can also fast-track dress orders for customers in a time-pinch. The friendly staff can Read more [...] [...]

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  • Legs

    We’re a local and unique women’s boutique in downtown Santa Cruz, California, specializing in hosiery, tights, leggings, bras, underwear and gifts! http://www.santacruzlegs.com/ [...]

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  • Leom Designs

    Leom Designs is a dream that has manifested itself into the realms of clothing, yet in its truth is beyond fashion or form. Merely a disguise to share creative essence, in the same way a piece of fruit carries the life force from A to B and lends itself to Read more [...] [...]

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  • MoonZooom

    MoonZooom is a vintage clothing store that specializes in eclectic items for men and women from the 80’s and earlier. We have four different vendors with spaces located throughout the store. Each one has different tastes and specialties so there is always a wide variety and a huge inventory. We Read more [...] [...]

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  • Nectar Creations

    We carry our own original clothing designs and other local original designers. We also carry an extensive collection of cast stone and hand-carved lava statues for indoor and outdoor use. Clothing designs by Nectar Creations, Leom Designs, OmGaiaTree and Onanya [...]

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  • O’ My Sole

    O’ MY SOLE proudly specializes in fashion and comfort shoes to customers who seek unique outstanding designs. A large section of product range allows our customers to find shoes to satisfy the whole family. We invite you to come and experience our excellent customer service and individuality at O’ MY Read more [...] [...]

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  • O’Neill Surf Shop

    O’Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the first neoprene surfing wetsuit, Jack had successfully found a way Read more [...] [...]

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  • Old School Shoes

    Old School Shoes carries the shoe styles that have stayed in style for generations. In addition to the courteous service, customers will also be drawn to the shop’s personality, which is displayed through the interior décor, and a striking mural on the side of the building. Popular brands carried by Read more [...] [...]

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  • Pacific Trading Co. –

    Whether you’re in your twenties, your sixties, and everywhere in between, the Pacific Trading Company is a very comprehensive and fashion-forward women’s boutique store. This family owned and operated boutique fills up a very spacious, downtown storefront with a unique selection of women’s clothing. Fortunately for the customer, there’s plenty Read more [...] [...]

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  • Pacific Wave

    Featuring laid-back styles in a laid-back kind of atmosphere, Pacific Wave embodies the look and feel of Santa Cruz. For skaters, surfers, and snowboarders, Pacific Wave carries all the necessary equipment. For clothing and apparel, there is a ton of youthful beach and urban fashion to choose from, including what appears to Read more [...] [...]

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  • Serpent’s Kiss

    Your Source for Magic, Spells, Witchcraft, Spiritual Gifts & Ritual Supplies The first thing people say when they walk into the Serpent’s Kiss is “This place smells great!” The second thing they say is “it feels so good in here”. We are a Magickal Arts Shop and Botanica specializing in Read more [...] [...]

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  • Shoe Fetish

    Shoe Fetish currently has 3 locations: Downtown Santa Cruz, Los Gatos and Aptos. Specializing in designer shoes and handbags, you will always find the latest styles and trends to satisfy your shoe fetish! Mon-Sun: 11:00 am – 7:00 pm (831) 454-0287 Shoe Fetish on Facebook [...]

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  • So Fresh

    So Fresh Clothing of Santa Cruz offers a wide selection of apparel, headwear, accessories, and music. We offer select street/lifestyle brands (Diamond Supply Co., Benny Gold, Black Scale, Primitive, Rogue Status, Expensive Taste, LRG, and more) as well as a huge selection of blank tee’s and outerwear. Our headwear selection Read more [...] [...]

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  • Sockshop & Shoe Company

    We are a unique, independent shoe store offering an extensive selection of comfort and lifestyle footwear, plus the widest variety of socks you’ve ever seen! Find our socks online at socksmith.com. Sockshop & Shoe Company 1515 Pacific Ave. Santa Cruz, CA 831-429-6101 [...]

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  • Stephan’s Fine Jewelry

    We have been at our same location in downtown Santa Cruz since 1981. Although Pacific Avenue has changed considerably over the years, our presence has brought consistent value and service to those seeking fine jewelry. The trust we have gained in the community is evident, as we are now starting Read more [...] [...]

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  • Stripe

    Stripe store opened in March 2009. The brain child of part­ners Suna Lock and Dana Nor­rell, it pro­vides a inspi­ra­tional play­ground for locals and vis­i­tors alike in which to sam­ple prod­ucts from some of the best in local tal­ent. Stripe MEN recently opened in March 2012 as the brother to Read more [...] [...]

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  • Stripe Men

    Stripe MEN is the evolution of the original Stripe store, offering a unique and inspiring environment designed just for men. Stripe MEN stocks Santa Cruz based brands such as Life After Denim, Roark,  Bridge & Burn, and Pendleton as well as many California independents such as Tellason denim, Strawfoot, and Corral Read more [...] [...]

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  • Super Silver Santa Cruz

    The Hottest Sterling Silver Jewelry store on the West Coast! Owned and operated by a Santa Cruz local, our four locations offer a dazzling selection of sterling silver jewelry for all styles and budgets.  One of a kind Native American designs and unique pieces found around the world make Super Read more [...] [...]

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  • Surf Life

    What else could remind you of a beach paradise more than sea turtles, palm trees, hula dancers and tiki idols? Kaleponi is a Hawaiian-themed downtown store with everything you need to finish up that tiki bar, dress up the beach house, or just to make your home feel like a tropical Read more [...] [...]

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  • Synergy Clothing

    Synergy was launched in 1995 by Kate Fisher, in the midst of her extensive travels throughout Asia. Synergy was founded with the vision of being a synergy of design influences, drawing on traditions of rich textile design and infusing a fresh modern design ethos. She later partnered up with her Read more [...] [...]

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  • The Closet Shopper

    Boutique-style recycled fashion for women, including a wide range of accessories & locally made items! Buy. Sell. Trade. Open 7 days a week 10am-7pm 504 Front Street Ste. B Located on the corner of Front St. and Cathcart St. in downtown Santa Cruz (831) 427-0400 http://theclosetshoppersantacruz.com/ [...]

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  • The Hat Company of Santa Cruz

    Maria Sentry has owned the Hat Co. for the past 10-years, but this great little shop is about to celebrate their 30-year anniversary! Located on Pacific Avenue, The Hat Co. carries a great assortment of hat styles and colors for everyone.  Stop by, buy a hat, and say hi to Maria! 1346 Pacific Ave. Santa Cruz, CA Read more [...] [...]

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  • Variance Objects

    Nicole Rimedio, the designer behind Variance Objects, creates jewelry that highlights the natural beauty of raw materials. Nicole founded Variance in 2013 with her partner Scott. Scott manages operations and Nicole is the artist. They both have a passion for gemstones and together they source fine gem specimens and rough rock Read more [...] [...]

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  • Wallflower Boutique

    Wallflower Boutique is located at 103 Locust Street off Pacific Avenue in downtown Santa Cruz, CA 95060.  Wallflower offers a unique hand selected assortment of women’s contemporary clothing, bags and accessories. We have tons of fun locally made one-of-a-kind clothing, jewelry and artwork. We mix up the store by celebrating Santa Read more [...] [...]

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