2018 / 2019 Downtown Sponsorship and Advertising Opportunities

The Downtown Association of Santa Cruz has many opportunities for you to extend your community outreach and marketing efforts throughout the year. Each of our advertising and sponsorship programs is designed to support our business members in multiple ways.

  • By keeping the cost of advertising and sponsorship accessible so your marketing dollars will go further which supports your success as a Downtown Business
  • By building programs that reach growing audiences the Downtown Association is extending the reach of Downtown and of your business, which supports your success as a Downtown business
  • When you support Downtown programs with your marketing dollars the Downtown Association is able to reach more people, produce more quality events, and manage more effective programs, which supports you as a Downtown Business

Downtown Holiday Events

The holiday season in Downtown Santa Cruz is filled with tradition. From the Annual Holiday Parade, to visiting Old Saint Nick at Marini’s Candies, Santa Cruz has been coming Downtown to get in the holiday spirit for generations. This year is no exception as the season is filled with events, activities and seasonal decorations to put even the Grinchiest into a festive mood. Make sure to take advantage of the events and promotions of the Downtown Association by having a strong sponsorship presence while supporting our work to promote Downtown as a holiday destination. Our holiday programming and marketing is designed to give consistent exposure for a sustained period of time in a wide range of media to our retail shops, restaurants and to our sponsors.

Downtown Holiday Parade – December 1st

This popular Santa Cruz tradition brings thousands of people downtown to celebrate and kick of the season. The Parade, and your sponsorship will be promoted on radio, print, posters and lots of social media leading up to the big day. 5 announcers will be positioned along the parade route announcing the participants and thanking your business for sponsoring. The video broadcast of the parade will be available on Facebook and rebroadcast on Community TV for families to enjoy again and again.

Free Outdoor Movies – Nov 23 – Dec 21

New this year, the Downtown Association is presenting a Friday Night Outdoor Movie Series, beginning on Black Friday and continuing every week until Dec 21st. Bundle up and join us for some hot cocoa som popcorn and you favorite holiday classics.

Downtown Santa Cruise – Dec 8th

Back by popular demand this one of a kind text-based scavenger hunt / pub crawl is sure to deliver holiday spirits. Somewhere between naughty and nice, this event continues to grow in popularity each year.

Reindeer Roundup – Throughout the season

A family favorite, This holiday game of hide and seek sends “Santa’s little helpers” around Downtown searching for the team.  

Visits with Santa – Weekends in December

We can’t help saying it: in Downtown Santa Cruz, Santa Is our middle name! Come see the jolly old man every weekend at Marini’s and take a picture with this seasonal celeb

Holiday Sponsor Levels

$2500+ Title Sponsorship Level
Let us customize your title sponsorship to have the most impact for you in meeting your sponsorship goals.


Sponsorship Levels

Sponsorship Levels

Info Kiosk Digital Sign

No matter where your business is located in Downtown Santa Cruz, The Downtown Information Kiosk can help you get in front of thousands of Downtown pedestrians every week. Our strategically located information Kiosk reaches countless locals and visitors who are already in Downtown.

The digital sign at the Kiosk is a great way to deliver your message to your audience, and we have kept the cost at an extremely accessible level.

The Digital Sign fills the north-facing window, cycling a maximum of 10-minute rotations throughout the day and well into the evening. Each unit of advertising consists of a 10-second slide or 20 second video to be run continually, once during each rotation.

The response to the Information Kiosk and the Digital Sign has been amazing. Visitors and locals will see your ad, all day long. This innovative advertising opportunity can help direct thousands of Downtown visitors to your store.


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 Other Promotional Opportunities

Downtown Dollars and Digital Downtown Dollars (instagift)

Downtown Tuesdays

Employee Discounts

Sidewalk Sales

Welcome Home Packets



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