Commercial occupancy continues to climb in Downtown Santa Cruz, with over a dozen new businesses opening so far this year. Local residents and visitors are discovering new flavors, new styles, and new routines with specialty retail, nightlife, fitness and food businesses opening their doors.

Local teens tell us what they like to do in Downtown Santa Cruz.

Plan your perfect week with our curated event picks! Get ready to make memories and explore Downtown Santa Cruz.

Downtown Santa Cruz businesses have everything you need to get you ready for your sandy adventure and offer a soft landing after a long day in the sun.