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Introducing Associate Membership: Stay Connected to the Heart of Downtown

Is your business outside the Downtown district? Join our new Associate Membership program and stay connected to the energy, resources, and community that make Downtown thrive.

For just $1 a day, your business can enjoy access to valuable perks — including weekly Downtown Business News, invitations to mixers and workshops, reduced event participation fees, and a listing in our DowntownSantaCruz.com directory.

It’s the perfect way to stay in the loop, grow your network, and take part in the excitement of Downtown life — all while supporting the local business community.

Associate Members enjoy many of the same benefits as in-district businesses, with a few exceptions such as ambassador services, board eligibility, and in-district only promotions .

👉 Join today and get connected to the Downtown difference!

Community Supporters
$99 for Individuals
Perks: Receive the weekly Business News with information and resources relevant to doing business in the Downtown area and receive invitations to mixers. 

Associate Member Business Pricing
$365/year for businesses with less than 12 employees
$500/year for businesses with more than 13+ employees
All the perks listed below

PERKS: What You Get

  • Receive the weekly Business News with information and resources relevant to doing business in the Downtown area
  • Opportunities to attend periodic workshops and educational programs.
  • Invitations to attend membership mixers and partner/volunteer with Downtown celebrations.
  • Reduced fees to participate in Downtown events (like Kids Day, Holiday Parade, etc.)
  • Opt into select Downtown promotions and advertisement for students and downtown employees.
  • Listing in our online www.DowntownSantaCruz.com Directory as a “Downtown Neighbor” (businesses within walking distance) or “Downtown Friend.
  • Priority on sponsorship opportunities

What You Won’t Get* 

  • Ambassador Services & Neighborhood Advocacy
  • Participation in walk-around Downtown events (e.g. Wine Walk, Reindeer Round-Up)
  • Eligibility to serve on the Board of Directors / voting membership in the Downtown Association
  • Listing in Map & Directory (print & marquees)
  • Limited print + social media opportunities (which primarily direct visitors to Downtown)

*must be an in-district member for the full suite of Association services

Message us to get started!